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The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... . Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... . The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ...
Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign...users current-affairs knowledge. Pete Clifton, MSN executive producer and a former BBC online editor ...
used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....7stars, to assess how two key players stack up against each other. Ireland looked at Microsoft ... opportunities. Google uses its own technology, built on DoubleClick Ad Exchange (AdEx), while Microsoft uses AppNexus technology, effectively outsourcing its RTB capability. Microsoft narrowly emerged as the winner ...
Microsoft has stepped up its rivalry with Apple and Amazon with a $300m (£185m) investment in a...The deal will involve Microsoft taking a 17.6% stake in the subsidiary and rolling out the "Nook" ebook platform, based on Barnes Noble's service, across its operating system Windows 8. Windows 8 is expected to launch in the autumn and will be available across a wider range of tablet devices and Microsoft ...
Google has launched a major cloud storage service to rival Dropbox, Microsoft's SkyDrive and Apple...The service, dubbed Google Drive, enables users to store up to 16TB (terabytes) of digital content such as photos, videos and PDFs, in the cloud, with the first five 5GB (gigabytes) of storage for free. Cloud storage is one of the new online battlegrounds in which Apple, Microsoft and now Google will compete ...
competitors Nintendo and Microsoft.
Microsoft has appointed Donna Hindson to the newly created role of director of trade marketing...Hindson's role replaces that of Nickie Smith, who was marketing director of Microsoft Advertising. Smith is has taken a job with Microsoft International, but a spokesperson for the company did not confirm her new job title. Hindson joins from the BBC where, for 18 months, she worked as head ...
Netflix has struck a deal with BBC Worldwide to broadcast BBC programmes including 'Doctor Who...Netflix and BBC Worldwide already have an existing partnership in the US, Canada and Latin America. Netflix will show some of the same BBC shows, such as 'Torchwood' as it now does in America, along ... users will have the chance to watch new BBC shows six months after they have been first aired on the BBC ...
Microsoft Advertising UK has promoted group account director Nik Dewar to role of head of mobile ad...Dewar replaces Lee Blyth, who recently left the role to join mobile ad network InMobi as head of sales for the London office. Dewar joined Microsoft in 2006 as sales manager and has held his most ... for all mobile ad sales across Microsoft Advertising properties including the MSN mobile browser, ads ...
Microsoft is looking to attract developers to build apps for its forthcoming Windows 8 operating...the developer community. In a similar way to Apple, Microsoft will take a 30% cut from all digital sales ... an 80% return, which will undercut Apple. Microsoft already has an app store for its Windows 7 devices ... just announced it has notched up 10bn downloads globally . Microsoft has not confirmed when ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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