02 May 2012
The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell
30 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Rainey Kelly Campbell Roalfe/Y&R has created the BBC's Olympics campaign for the torch relay, using...-second ad will run across BBC One and BBC Three. Parts of the ad will be used within title sequences for the 'BBC Torch' specials, 'The One Show' special and 'Blue Peter'.
The ad will be the first in a series for the BBC to showcase its coverage of the Olympic Games, and the Elbow track, 'First Steps', will be used ...
20 Mar 2012
| by Mark Banham
director of Mi9 a joint venture between Microsoft and Australian broadcaster Nine Entertainment....His remit at the new organisation will be to spearhead the Mi9 Advertising and Microsoft Media Network teams, including "sales, insights and a newly commercially-integrated creative production house Mi ...
details of his role within the Microsoft commercial offering are still being finalised.
James joined ...
10 Jan 2012
Karmarama has created a campaign for BBC Radio 1 featuring Zane Lowe.
16 Dec 2011
| by Mark Banham
The BBC is to pitch its £5m media planning and buying account for its Licence Fee and Marketing...Peter Kirk, head of sales and marketing for BBC TV Licensing, said: "The type of media bought by the BBC has changed over the last few years, with a steady rise in digital space and outdoor media.
"More than half of the media bought by BBC Marketing Audiences last year was digital, giving us ...
12 Dec 2011
BBC Two has launched its Christmas idents, created by Red Bee Media....The idents use a combination of a specially shot model town and animation.
James Wood, the BBC ...
to refresh our Christmas Identity on BBC Two. We worked together on a brief and they came to us ...
, it is distinctly BBC Two at Christmas." ...
29 Nov 2011
Devilfish has created an animated TV spot to promote two BBC Radio 4 science shows The Life...The BBC was aiming to appeal to the younger end of the station s target audience as well as regular listeners. The ad, which shows parts of a radio coming to life, was written by Lee Edwards, and animated and art directed by the Fantasic Mr Fox animator Alice Dunseath.
Ed Edwards, the executive ...
09 Nov 2011
Red Bee Media has created a TV promo for BBC Four's America Season, which focuses on 20th...The brief was to "get audiences to tune in to BBC Four s celebration of 20th-century American culture by challenging commonly held assumptions around its throwaway superficiality".
The film shows cheerleaders cheering about the breadth of culture America has given the world. It was created by Oliver ...
25 Oct 2011
The BBC is launching the next phase of its campaign to get more people online, as part
08 Aug 2011
BBC Sport is promoting its coverage of the new football season across its radio and TV platforms....The brief given to Red Bee Media was "to remind people of the massive range of content available on the BBC". ...
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