02 May 2012
The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell
30 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Rainey Kelly Campbell Roalfe/Y&R has created the BBC's Olympics campaign for the torch relay, using...-second ad will run across BBC One and BBC Three. Parts of the ad will be used within title sequences for the 'BBC Torch' specials, 'The One Show' special and 'Blue Peter'.
The ad will be the first in a series for the BBC to showcase its coverage of the Olympic Games, and the Elbow track, 'First Steps', will be used ...
24 Apr 2012
| by Nick Batten
The ads launch today (24 April) in partnership with Carat and Microsoft Advertising on Xbox Live. They have been created to inspire and educate 16- to 24-year-old males about the importance of paying ...
.
Viewers who vote for their favourite scene will be entered into a competition to win Microsoft points ...
23 Apr 2012
Microsoft has released a free mobile app to launch Kinect Star Wars for Xbox 360.
17 Apr 2012
| by Matthew Chapman
Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide...BBC Worldwide was concerned that the ad, which featured the show's former star David Tennant, a ...
-running BBC sci-fi series was endorsing TiVo.
Virgin Media launched its 'Keep Up' brand campaign, created by Bartle Bogle Hegarty, on the Easter Bank Holiday weekend without seeking BBC approval for the ad ...
03 Apr 2012
Karmarama has created a campaign for the Shakespeare season on the BBC.
27 Mar 2012
| by Sarah Shearman
Microsoft is embarking on its most significant marketing push to date for its Internet Explorer...It is launching two separate campaigns to promote the latest version of the browser (IE9), as well as driving awareness of the Internet Explorer brand itself.
Microsoft will roll out a UK variant of its ...
, this reinforces that there is much greater consumer interest in technology , and has given Microsoft a reason ...
10 Jan 2012
Karmarama has created a campaign for BBC Radio 1 featuring Zane Lowe.
15 Dec 2011
| by Simon S Kershaw
If the festive films leave you cold, then there s always the BBC for refuge. After all, aunty doesn t carry advertising.
But hang on a minute. Like any other media owner, the BBC uses its own space to flog its wares.That s advertising in my book.
So how has the Beeb responded to the Yuletide ...
12 Dec 2011
BBC Two has launched its Christmas idents, created by Red Bee Media....The idents use a combination of a specially shot model town and animation.
James Wood, the BBC ...
to refresh our Christmas Identity on BBC Two. We worked together on a brief and they came to us ...
, it is distinctly BBC Two at Christmas." ...
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