BBC marketing chief quits for DFS
13 Feb 2012 | by Matthew Chapman
Helen Normoyle, director of marketing at the BBC, is joining the sofa retailer DFS as chief
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Boris Johnson appoints BBC's Will Walden as comms director
25 May 2012 | by Matt Cartmell
Mayor of London Boris Johnson has appointed the BBC's Westminster news editor to be his new...Will Walden joins the Mayor after directing the BBC's day-to-day coverage of political news, working closely with the BBC's political editor Nick Robinson. Walden will begin his new role in early ... engage with Londoners. He has enormous experience of politics and a great track record at the BBC. I am ...
Microsoft sells Ciao to LeGuide.com
22 Dec 2011 | by Sarah Shearman
Microsoft has sold its online shopping portal Ciao to LeGuide.com, the pan-European publisher..., was acquired by Microsoft in August 2008, for nearly half a billion dollars . In 2009, Ciao was integrated into Microsoft's then new search engine Bing, including a Ciao shopping engine on the UK MSN site. A spokeswoman for Microsoft said: "Microsoft plans to continue to offer the same great Ciao experience to Bing ...
BBC kicks off £5m media review
15 Sep 2011 | by Katherine Levy
The BBC is reviewing its £5 million media planning and buying account....MPG Media Contacts is the incumbent on the majority of the BBC s media business, while PHD handles media planning and buying for the TV Licensing part of the account. The BBC last reviewed its media ... -service elements of the BBC, including TV, radio, online, sports, factual and learning, regions and nations ...
Microsoft aims for tablet market with Windows 8
14 Sep 2011 | by Matthew Chapman
Microsoft is preparing to challenge the dominance of Apple in the tablet market with the latest...The Windows 8 operating system has been designed to run on tablet computers, in addition to being compatible with desktop and laptop PCs. Microsoft has offered a preview of the software as it moves ... in the five leading European markets uses the Android platform. Microsoft s mobile operating system ...
British Airways partners with Microsoft to create Windows 7 app
25 May 2011 | by Loulla-Mae Eleftheriou-Smith
British Airways has teamed up with Microsoft to become the first UK airline to offer mobile..., to give them more freedom and convenience. "Our partnership with Microsoft ensures British Airways ...
BBC kick-off digital roster consolidation
19 May 2011 | by Matt Williams
The BBC is holding a review of its online agency arrangements as it looks to consolidate the number..., with further meetings due to take place over the coming months. The review will cover all aspects of the BBC ... . It follows the conclusion of the BBC s advertising review, which saw the corporation add Karmarama and retain Rainey Kelly Campbell Roalfe/Y R to its roster. Currently the BBC works with a large number of digital ...
BBC Worldwide reviews advertising account
12 May 2011 | by Sara Kimberley
BBC Worldwide, the commercial arm of the BBC, is reviewing its BBC Entertainment advertising...programmes abroad such as Doctor Who or Top Gear for its BBC Entertainment channels which is broadcast around 100 countries. A spokesperson at BBC Worldwide said: "From time-to-time we carry our market place ... .". The appointed agency will become the BBC Worldwide s lead agency working on projects which will be executed ...
Microsoft confirms $8.5bn Skype acquisition
10 May 2011 | by Ed Owen
Skype will help Microsoft to create the "future of real-time communications", Microsoft's chief...As reported earlier today , Microsoft will acquire the business for $8.5bn some four times the cost analysts had predicted. In a statement, Microsoft claimed: "The acquisition will increase ... , but opportunities for brands now change as Skype becomes part of Microsoft's communications network ...
Work Club picks up BBC Worldwide task
14 Apr 2011 | by Anne Cassidy
BBC Worldwide, the commercial arm of the BBC, has appointed Work Club to handle a brief to engage...advertising on its bbc.com website and other BBC-branded websites overseas. Brands that Work Club will work on include Doctor Who , BBC Knowledge and BBC Games. Last year, BBC Worldwide began its drive to boost digital revenues with the appointment of Daniel Heaf as a digital director. Heaf returned to the BBC after ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
