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CREATIVE STRATEGY: BBC redefines advertising as a stomach pump

If the festive films leave you cold, then there s always the BBC for refuge. After all, aunty doesn t carry advertising. But hang on a minute. Like any other media owner, the BBC uses its own space to flog its wares.That s advertising in my book. So how has the Beeb responded to the Yuletide ...

Google and Microsoft back campaign to improve IT education

Google and Microsoft are among technology companies calling on the Government to make changes...and visual effects. Steve Beswick, director of education for Microsoft UK, said: "Microsoft strongly ...

Patten announces plans to tackle BBC's 'toxic' salary issue

The BBC will be making moves to address the issue of the "toxic" salaries paid to its executives...for the BBC". He said: "What s happened does seem to fly in the face of public service ethos." He warned that BBC managers salaries of 150,000 or more would be addressed, hinting that this could lead to a number of reductions in those salaries, to meet the funding cuts at the BBC. A total of 74 senior ...

Microsoft transforms Kinect into interactive ad platform

CANNES 2011 - Microsoft has unveiled an interactive ad platform for the Kinect Xbox 360, which...NUads was unveiled by Mark Kroese, general manager of Microsoft s Advertising Business Group, during the Cannes International Festival of Creativity yesterday (21 June). The platform will allow ... advertisers". Microsoft did not reveal when it plans to launch NUads or whether any advertisers have signed ...

Lord Patten questions future of BBC Three and Four plus sports coverage

BBC Trust chairman Lord Patten of Barnes has signalled that the future of digital TV channels BBC...Lord Patten said the BBC could also lose one of its main sporting events, as without ... of sport". With the BBC aiming to find 20% savings over the next five years after last year's licence ... Hague to protect the service, which he described as "the core of what the BBC is doing." ...

Microsoft's Skype deal could be a game-changer for mobile, say agencies

Microsoft aims to disrupt the mobile market with its shock purchase of Skype for $8.5bn (£5.2bn...rewards, as Microsoft builds on its strategic alliance with Nokia to develop a network of video ... still owned by the company s founders. The Microsoft deal corrects this anomaly. Media and marketing specialists now believe Microsoft has a real opportunity to make its own portfolio of products ...

Microsoft to make shock purchase of Skype

Microsoft will announce today it has agreed to buy Skype for between $7bn and $8.5bn (£4.3bn-£5.2bn...The Wall Street Journal's digital blog All Things Digital claims Microsoft has already tied up the deal , confirming an earlier report by the WSJ that it was close to agreement . Luxembourg ... lost $7m ( 4.2m) on $860m ( 525m) turnover, and had debts of $686m ( 419m). Microsoft signed a ...

Microsoft launches Bing app for the iPad

Microsoft has launched its first app for the iPad, for its search engine Bing, following reports...claim Microsoft has delayed the launch of its Windows 8 operating system to 2013. Motorola is set ...

BBC announces plans to streamline management

The BBC is to eliminate two layers of management in an attempt to "tackle the complexity that so...Caroline Thomson, the BBC s chief operating officer, outlined the management consolidation in a speech to staff yesterday, claiming it will "tackle the complexity in and around the BBC and create simpler decision-making". The move will result in the BBC shifting its top tier from a maximum of nine ...

Microsoft hires former BBC editor as executive producer of MSN

Microsoft has appointed Pete Clifton, the former BBC editor who helped build the BBC News website...manager of CNN International Digital. Clifton joins after 15 years at the BBC, where, most recently, he ... of BBC News Interactive, the department responsible for the main news site and news to mobile phones, text on TV, interactive TV and outdoor spaces. He was also launch editor for the BBC Sport site ...

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