Microsoft 'Kinect Star Wars app (for Xbox 360)' by McCann London and UM International
23 Apr 2012
Microsoft has released a free mobile app to launch Kinect Star Wars for Xbox 360.
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BBC 'Torch relay' by RKCR/Y&R
02 May 2012
The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell
BBC 'Shakespeare unlocked season' by Karmarama
03 Apr 2012
Karmarama has created a campaign for the Shakespeare season on the BBC.
BBC Radio 1 'new music' by Karmarama
10 Jan 2012
Karmarama has created a campaign for BBC Radio 1 featuring Zane Lowe.
BBC Two 'Christmas idents' by Red Bee Media
12 Dec 2011
BBC Two has launched its Christmas idents, created by Red Bee Media....The idents use a combination of a specially shot model town and animation. James Wood, the BBC ... to refresh our Christmas Identity on BBC Two. We worked together on a brief and they came to us ... , it is distinctly BBC Two at Christmas." ...
BBC Radio 4 'science' by Devilfish
29 Nov 2011
Devilfish has created an animated TV spot to promote two BBC Radio 4 science shows The Life...The BBC was aiming to appeal to the younger end of the station s target audience as well as regular listeners. The ad, which shows parts of a radio coming to life, was written by Lee Edwards, and animated and art directed by the Fantasic Mr Fox animator Alice Dunseath. Ed Edwards, the executive ...
BBC Four 'America Season' by Red Bee Media
09 Nov 2011
Red Bee Media has created a TV promo for BBC Four's America Season, which focuses on 20th...The brief was to "get audiences to tune in to BBC Four s celebration of 20th-century American culture by challenging commonly held assumptions around its throwaway superficiality". The film shows cheerleaders cheering about the breadth of culture America has given the world. It was created by Oliver ...
BBC 'give an hour' by Red Bee Media
25 Oct 2011
The BBC is launching the next phase of its campaign to get more people online, as part
BBC Sport 'new season football' by Red Bee Media
08 Aug 2011
BBC Sport is promoting its coverage of the new football season across its radio and TV platforms....The brief given to Red Bee Media was "to remind people of the massive range of content available on the BBC". ...
BBC 'Olympic dreams' by Red Bee Media
02 Aug 2011
BBC is promoting its regional editorial coverage of local athletes in the run-up to London 2012
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
