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BBC prepares Olympic Torch ad campaign with Elbow soundtrack

Rainey Kelly Campbell Roalfe/Y&R has created the BBC's Olympics campaign for the torch relay, using...-second ad will run across BBC One and BBC Three. Parts of the ad will be used within title sequences for the 'BBC Torch' specials, 'The One Show' special and 'Blue Peter'. The ad will be the first in a series for the BBC to showcase its coverage of the Olympic Games, and the Elbow track, 'First Steps', will be used ...

Lifeline: BBC Sport

Free-to-air sport becomes harder to find as the BBC's 'crown jewel' list is eroded....it can outbid rivals for plum events. The BBC still has access to "crown jewel" events ... . February 2010 ... As a climate of financial austerity begins to bite at the BBC, the BBC Trust announces ... is proposing to pay a reasonable market rate. BBC managers say that the new rules will make it impossible ...

The rise of ad sales spells new era at Microsoft

The late James Graham Ballard is one of the few people who would find any inspiration in Microsoft ... and that, even to an agnostic, there's a life that extends beyond the reach of Microsoft - Hart is rather ... . This followed a period when Microsoft Advertising appeared to be in a state of perpetual flux and getting ...

Campaign Viral Chart: Microsoft video most shared of the week

A six-minute concept video for Microsoft proved to be a social media hit this week, racking up more...are not included. 1. Microsoft 'Productivity future vision' by Microsoft 175 ...

Hotline: BBC consolidates number of agencies

The BBC has consolidated the number of agencies on its mobile, digital design and development

BBC kicks off £5m media review

The BBC is reviewing its £5 million media planning and buying account....MPG Media Contacts is the incumbent on the majority of the BBC s media business, while PHD handles media planning and buying for the TV Licensing part of the account. The BBC last reviewed its media ... -service elements of the BBC, including TV, radio, online, sports, factual and learning, regions and nations ...

Microsoft rolls out 'real-life' ad for Windows 7 PCs

Microsoft is rolling out the second phase of its multimillion-pound Windows 7 campaign today (19..., The Guardian and Metro, with online ads running until September. Leila Martine from Microsoft commented ... officer at Crispin Porter + Bogusky. In June, Microsoft unveiled an interactive ad platform ...

Microsoft Advertising

December 2009: When Chris Ward, Microsoft UK's commercial director, decides not to return to his job after a sabbatical, Ashley Highfield, Microsoft's managing director of consumer and online, hands ... 't immediately replaced. However, this doesn't impede Microsoft's determination to innovate on the sales side ...

Hotline: Appointment at Microsoft

Microsoft has appointed Andy Hart, the former managing director of Associated Northcliffe Digital

Microsoft ad targets 'real' technophobes

Microsoft has launched a multimillion pound ad campaign for Windows 7 that features "real people..., social media. The ad features a pop-up PC store in the house of Lyndsey Shaw, a Microsoft focus group ... Microsoft salesman walks her through a selection of PCs to suit her lifestyle and requirements. Leila Martine from Microsoft said: "Often it is the fear of the unknown that puts people off upgrading their PC ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.