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The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... . Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... . The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ...
Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign...users current-affairs knowledge. Pete Clifton, MSN executive producer and a former BBC online editor ...
used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....7stars, to assess how two key players stack up against each other. Ireland looked at Microsoft ... opportunities. Google uses its own technology, built on DoubleClick Ad Exchange (AdEx), while Microsoft uses AppNexus technology, effectively outsourcing its RTB capability. Microsoft narrowly emerged as the winner ...
Microsoft has stepped up its rivalry with Apple and Amazon with a $300m (£185m) investment in a...The deal will involve Microsoft taking a 17.6% stake in the subsidiary and rolling out the "Nook" ebook platform, based on Barnes Noble's service, across its operating system Windows 8. Windows 8 is expected to launch in the autumn and will be available across a wider range of tablet devices and Microsoft ...
Google has launched a major cloud storage service to rival Dropbox, Microsoft's SkyDrive and Apple...The service, dubbed Google Drive, enables users to store up to 16TB (terabytes) of digital content such as photos, videos and PDFs, in the cloud, with the first five 5GB (gigabytes) of storage for free. Cloud storage is one of the new online battlegrounds in which Apple, Microsoft and now Google will compete ...
Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide...BBC Worldwide was concerned that the ad, which featured the show's former star David Tennant, a ... -running BBC sci-fi series was endorsing TiVo. Virgin Media launched its 'Keep Up' brand campaign, created by Bartle Bogle Hegarty, on the Easter Bank Holiday weekend without seeking BBC approval for the ad ...
AOL has agreed to sell more than 800 technology patents to Microsoft as part of a $1.06bn (£670m...-exclusive licence for Microsoft to these retained patents. AOL intends to return "a significant portion" of the proceeds to its shareholders. The AOL-Microsoft deal is the latest in a series of patent agreements ...
Microsoft is embarking on its most significant marketing push to date for its Internet Explorer...It is launching two separate campaigns to promote the latest version of the browser (IE9), as well as driving awareness of the Internet Explorer brand itself. Microsoft will roll out a UK variant of its ... , this reinforces that there is much greater consumer interest in technology , and has given Microsoft a reason ...
the company after eight years to take up the marketing director role at BBC Worldwide....replacement due to be announced at a later date. At BBC Worldwide he is replacing Fiona Eastwood, who has been promoted to product development director, consumer products, BBC Worldwide. David Yarnton ...
Helen Normoyle, director of marketing at the BBC, is joining the sofa retailer DFS as chief
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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