BBC 'Torch relay' by RKCR/Y&R
02 May 2012
The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell
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Boris Johnson appoints BBC's Will Walden as comms director
25 May 2012 | by Matt Cartmell
Mayor of London Boris Johnson has appointed the BBC's Westminster news editor to be his new...Will Walden joins the Mayor after directing the BBC's day-to-day coverage of political news, working closely with the BBC's political editor Nick Robinson. Walden will begin his new role in early ... engage with Londoners. He has enormous experience of politics and a great track record at the BBC. I am ...
Google and Microsoft back campaign to improve IT education
28 Nov 2011 | by Sarah Shearman
Google and Microsoft are among technology companies calling on the Government to make changes...and visual effects. Steve Beswick, director of education for Microsoft UK, said: "Microsoft strongly ...
Basildon Council comms head 'very happy' over Dale Farm BBC apology
25 Nov 2011 | by Matt Cartmell
Basildon Council's comms head has expressed jubilation at the BBC's apology over a One Show news...Basildon Council s comms team lodged a series of complaints with the BBC over a five-minute piece ... the interviewer that members of the community were being thrown out on the road with nowhere to go . The BBC ... of the BBC Trust, albeit very late in the day. It is important that an organisation like the BBC, which ...
BBC Children in Need rolls out Facebook donation drive
02 Nov 2011 | by Sarah Shearman
BBC Children in Need has partnered with Facebook and PayPal to create the "digital cake" Facebook...with the cake on the 'Fancy a Spot of Cake?' app on BBC Children in Need's Facebook page ahead of the appeal ... their activity with their friends via their profile page or on Twitter. BBC Children in Need is encouraging ... "special" layers using exclusive footage from BBC shows, including 'EastEnders', 'Strictly Come Dancing ...
BBC closes Ariel in-house newspaper and makes 42 comms staff redundant
19 Oct 2011 | by Matt Cartmell
The BBC is making 42 comms staff redundant and is closing the print version of its 75-year-old in...The news is part of a major restructuring of the BBC s 191-strong comms unit, following a lengthy ... to Ariel staff, and to staff within the BBC s public affairs department. BBC acting head of press ... . But what we have ended up with is a team that is ready to handle the future comms challenges that the BBC ...
BBC could lose out on big shows as investment in promotion is cut, PROs claim
11 Oct 2011 | by Matt Cartmell
Independent production companies could begin to choose other broadcasters over the BBC for major TV...As Paul Mylrea takes on the permanent reins as director of comms at the BBC, the 185-strong team ... to lose their jobs from the comms unit, which will be decided by the end of the month. BBC acting head ... very good people at the BBC, but I think that their hands are tied and I wish that the BBC could see ...
BBC promotes Paul Mylrea to director of comms role
10 Oct 2011 | by Matt Cartmell
The BBC has promoted Paul Mylrea to the role of director of comms on a permanent basis..... The BBC's most recent figures revealed that Williams earned 225,940 in 2010. Mylrea said: 'Ed Williams ... the savings we have to deliver, and make sure we tell the BBC story in the best way possible.' Mylrea will report to chief operating officer Caroline Thomson. He led comms around Thursday s publication of the BBC ...
RadioCentre challenges BBC to deliver quality distinctive services
07 Oct 2011 | by Maisie McCabe
RadioCentre, the trade body for commercial radio, has challenged the BBC to deliver quality...Yesterday the BBC executive's Delivering Quality First (DQF) initiative outlined plans to reduce ... on its core output of news and sport and the (once threatened with closure) BBC Asian Network will see ... John Myers report on efficiencies in BBC national radio suggested a number of synergies between BBC ...
BBC says 2,000 job cuts will lead to less promotion of shows
06 Oct 2011 | by Matt Cartmell
The BBC is preparing to promote a smaller number of shows, following the announcement...The BBC is planning to cut 2,000 jobs and radically change programming in order to cut 20 per cent from its budget over the next five years. All new daytime programming will shift to BBC One, with BBC Two broadcasting news and repeats of peak-time shows. BBC acting head of press and media Julian ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
