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BBC retains Premier League highlights package

The BBC has retained the rights to broadcast the free-to-air Premier League highlights until..., if any, other broadcasters bid for the highlights package. The BBC flagship 'MOTD' show is presented ... broadcasting rights have switched between ITV and BBC since 1964, when the first 'Match Of The Day' was broadcast. Premier League highlights screened on 'Match of the Day' have been broadcast by the BBC since ...

Microsoft prepares MSN UK 'Best of now' campaign

Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign...users current-affairs knowledge. Pete Clifton, MSN executive producer and a former BBC online editor ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

Apple, Google and Microsoft and their many business battles over the past 15 years, I had plenty of time ... and Microsoft - however, have rather different PR strategies. Here's my take on them, as someone on what you ... as it has got bigger and come into more direct rivalry with Microsoft and, more recently, Facebook. Page ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....7stars, to assess how two key players stack up against each other. Ireland looked at Microsoft ... opportunities. Google uses its own technology, built on DoubleClick Ad Exchange (AdEx), while Microsoft uses AppNexus technology, effectively outsourcing its RTB capability. Microsoft narrowly emerged as the winner ...

Microsoft targets ebook market with £185m Barnes & Noble investment

Microsoft has stepped up its rivalry with Apple and Amazon with a $300m (£185m) investment in a...The deal will involve Microsoft taking a 17.6% stake in the subsidiary and rolling out the "Nook" ebook platform, based on Barnes Noble's service, across its operating system Windows 8. Windows 8 is expected to launch in the autumn and will be available across a wider range of tablet devices and Microsoft ...

BBC prepares Olympic Torch ad campaign with Elbow soundtrack

Rainey Kelly Campbell Roalfe/Y&R has created the BBC's Olympics campaign for the torch relay, using...-second ad will run across BBC One and BBC Three. Parts of the ad will be used within title sequences for the 'BBC Torch' specials, 'The One Show' special and 'Blue Peter'. The ad will be the first in a series for the BBC to showcase its coverage of the Olympic Games, and the Elbow track, 'First Steps', will be used ...

Google rolls out rival to Apple and Microsoft cloud storage services

Google has launched a major cloud storage service to rival Dropbox, Microsoft's SkyDrive and Apple...The service, dubbed Google Drive, enables users to store up to 16TB (terabytes) of digital content such as photos, videos and PDFs, in the cloud, with the first five 5GB (gigabytes) of storage for free. Cloud storage is one of the new online battlegrounds in which Apple, Microsoft and now Google will compete ...

Carat teams up with Microsoft Advertising for Xbox anti-piracy campaign

The ads launch today (24 April) in partnership with Carat and Microsoft Advertising on Xbox Live. They have been created to inspire and educate 16- to 24-year-old males about the importance of paying ... . Viewers who vote for their favourite scene will be entered into a competition to win Microsoft points ...

BBC Academy partners with Sound Women to launch mentor scheme

BBC Academy has teamed up with Sound Women to launch a mentoring scheme aimed at helping women.... On Monday the 30 participants selected from the BBC, commercial radio and the wider industry ... : network manager for BBC Radio 2 and 6 Music Lorna Clarke; Somethin Else head of development Nicky Birch; and BBC Radio 4 presenters Martha Kearney, Fi Glover and Jane Garvey. The idea for the scheme ...

Lifeline: BBC Sport

Free-to-air sport becomes harder to find as the BBC's 'crown jewel' list is eroded....it can outbid rivals for plum events. The BBC still has access to "crown jewel" events ... . February 2010 ... As a climate of financial austerity begins to bite at the BBC, the BBC Trust announces ... is proposing to pay a reasonable market rate. BBC managers say that the new rules will make it impossible ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.