BBC 'Torch relay' by RKCR/Y&R
02 May 2012
The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell
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Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....7stars, to assess how two key players stack up against each other. Ireland looked at Microsoft ... opportunities. Google uses its own technology, built on DoubleClick Ad Exchange (AdEx), while Microsoft uses AppNexus technology, effectively outsourcing its RTB capability. Microsoft narrowly emerged as the winner ...
Starcom managing director Matt James takes Microsoft Australia post
20 Mar 2012 | by Mark Banham
director of Mi9 a joint venture between Microsoft and Australian broadcaster Nine Entertainment....His remit at the new organisation will be to spearhead the Mi9 Advertising and Microsoft Media Network teams, including "sales, insights and a newly commercially-integrated creative production house Mi ... details of his role within the Microsoft commercial offering are still being finalised. James joined ...
BBC Radio 1 'new music' by Karmarama
10 Jan 2012
Karmarama has created a campaign for BBC Radio 1 featuring Zane Lowe.
BBC Two 'Christmas idents' by Red Bee Media
12 Dec 2011
BBC Two has launched its Christmas idents, created by Red Bee Media....The idents use a combination of a specially shot model town and animation. James Wood, the BBC ... to refresh our Christmas Identity on BBC Two. We worked together on a brief and they came to us ... , it is distinctly BBC Two at Christmas." ...
BBC Radio 4 'science' by Devilfish
29 Nov 2011
Devilfish has created an animated TV spot to promote two BBC Radio 4 science shows The Life...The BBC was aiming to appeal to the younger end of the station s target audience as well as regular listeners. The ad, which shows parts of a radio coming to life, was written by Lee Edwards, and animated and art directed by the Fantasic Mr Fox animator Alice Dunseath. Ed Edwards, the executive ...
BBC Four 'America Season' by Red Bee Media
09 Nov 2011
Red Bee Media has created a TV promo for BBC Four's America Season, which focuses on 20th...The brief was to "get audiences to tune in to BBC Four s celebration of 20th-century American culture by challenging commonly held assumptions around its throwaway superficiality". The film shows cheerleaders cheering about the breadth of culture America has given the world. It was created by Oliver ...
Campaign Viral Chart: Microsoft video most shared of the week
04 Nov 2011 | by Ben Hall
A six-minute concept video for Microsoft proved to be a social media hit this week, racking up more...are not included. 1. Microsoft 'Productivity future vision' by Microsoft 175 ...
BBC 'give an hour' by Red Bee Media
25 Oct 2011
The BBC is launching the next phase of its campaign to get more people online, as part
Microsoft ad targets 'real' technophobes
10 Jun 2011 | by Sara Kimberley
Microsoft has launched a multimillion pound ad campaign for Windows 7 that features "real people..., social media. The ad features a pop-up PC store in the house of Lyndsey Shaw, a Microsoft focus group ... Microsoft salesman walks her through a selection of PCs to suit her lifestyle and requirements. Leila Martine from Microsoft said: "Often it is the fear of the unknown that puts people off upgrading their PC ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
