National Lottery campaign spotlights charity funding
29 Feb 2012 | by Ed Owen
Duncan former top BBC marketer and Channel 4 chief executive, was made managing director of Camelot ...
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Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum
08 Mar 2012
) becoming one of our bestsellers. NO - Jon Davie, Managing director, Zone Social media makes ...
SAS moves into real-time bidding arena
23 Feb 2012 | by Daniel Farey-Jones
, in that they could be acquired", he added. Jim Davis, senior vice president and chief marketing officer at SAS ...
Unilever personal care brands sponsor British Lotus F1 Team
06 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
. In July last year, the BBC announced it was sharing its live rights to broadcast F1 with Sky Sports ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ...
Demand side platform Turn gears up UK operations
22 Nov 2011 | by Daniel Farey-Jones
, AppNexus, Admeld, Adjug, Rubicon Project and Microsoft. It is plugged into six video ad exchanges ...
CREATIVE STRATEGY: Apple's dream machine was built on promise to the consumer
01 Sep 2011 | by Simon S Kershaw
Apple is worth more than Microsoft and Intel put together. If that stat surprises you, the next one
The BR 200 July 2011: The web's most influential bloggers (1-50)
21 Jul 2011 | by Staff
35 Hey Whipple 11909 36 Ste Davies 11731 ...
The BR 200 July 2011: The web's most influential bloggers (51-100)
21 Jul 2011 | by Staff
82 Russell Davies 5757 83 Media lens 5403 ...
Microsoft's Skype deal could be a game-changer for mobile, say agencies
18 May 2011 | by Ed Owen
Microsoft aims to disrupt the mobile market with its shock purchase of Skype for $8.5bn (£5.2bn...rewards, as Microsoft builds on its strategic alliance with Nokia to develop a network of video ... still owned by the company s founders. The Microsoft deal corrects this anomaly. Media and marketing specialists now believe Microsoft has a real opportunity to make its own portfolio of products ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
