Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
16- to 34-year-olds, watched BBC series The Great British Bake Off last year. By comparison, 4.7m ...
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BBC marketing chief quits for DFS
13 Feb 2012 | by Matthew Chapman
Helen Normoyle, director of marketing at the BBC, is joining the sofa retailer DFS as chief
E.ON replaces head of marketing communications
16 Sep 2011 | by Matthew Chapman
as head of marketing communications earlier in the year. E.ON marketing director Jeremy Davies, who ...
Vevo bolsters UK commercial team
31 Aug 2011 | by Sarah Shearman
It has appointed Microsoft's Jonathan Lewen as commercial director, and Carat's Christian Kimberley-Bowen as its ad sales marketing director. Jonathan Lewen has worked at Microsoft Advertising UK since 2009, where he most recently held the role of head of agency sales. Meanwhile, Kimberley ...
Microsoft marketing exec leaves for online poker company
16 Aug 2011 | by John Reynolds
Microsoft has parted company with one its top marketing executives, Alex Payne, who is taking...Microsoft has yet to replace Payne, who spent 11 years at he technology company. Latterly, he was marketing director for Microsoft's Bing search offering in the UK. At PokerStars, Payne replaces Gabi ... for a full-time candidate to fill the role. During his time at Microsoft, Payne also held a number ...
Reader's Digest UK launches direct marketing venture
17 Jan 2011 | by Katherine Levy
and the BBC Worldwide-owned 2entertain as launch clients.
Jeremy Lee on Media: Clear thinking inside the box
24 Aug 2010 | by Jeremy Lee
.co.uk 30 SECONDS ON ... UKTV - UKTV is jointly owned by Virgin Media and the BBC in a 50/50 partnership. Earlier this month, BBC Worldwide Channels managing director Darren Childs was named chief executive ... , including outstanding loans of 116m. The BBC has first refusal and could take full control. Channel 4 ...
Microsoft hires JWT for $100m search engine launch
02 Apr 2009 | by Dan Leahul
LONDON - Microsoft has appointed JWT to an estimated $100m campaign to launch its Kumo search...This spring Microsoft plans the launch of its new search product, tentatively called Kumo, and has ... in June in an online, TV, print and radio campaign. Analysts predict JWT will position Microsoft's Kumo ... the search engine market. In an internal memo, Microsoft's head of search Satya Nadella asked employees ...
Nine shortlisted for PPA's customer magazine award
19 Mar 2008 | by Alex Donohue
in the running for the competition are: BBC Customer Publishing s About the House for the Royal Opera House ...
BBC Worldwide to launch Top Gear live series
13 Mar 2008 | by Alex Donohue
LONDON - BBC Worldwide plans to roll out a 'Top Gear' event across 15 countries over the next 18...and members of the show s production team. Adam Waddell, managing director of Top Gear at BBC Worldwide ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
