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BT to sponsor 'London Live' Olympic entertainment events

07 Feb 2012 | by Matthew Chapman

, with other sponsors, including Lloyds TSB, involved as well as BT. BBC coverage of the Olympics ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

16- to 34-year-olds, watched BBC series The Great British Bake Off last year. By comparison, 4.7m ...

Field Marketing Agency of the Year: CPM

13 Dec 2011 | by Sarah Shearman

of the year's biggest technology launches, including LG's Cinema 3D TV launch, the Microsoft Windows Phone ...

Brand Event Awards shortlist revealed

28 Oct 2011 | by Staff

A range of worldwide brands such as Vodafone, Microsoft, Castrol and Cadbury entered their event marketing strategies in this new set of awards, which is a collaboration between Event and Marketing magazines. The event is set to reveal which brand's event marketing strategies successfully achieved ...

Marketing's Experiential League 2011

17 Aug 2011 | by Kim Benjamin

marketing account for the soon-to-be-launched YouView, the joint venture between the BBC, ITV, Channel 4 ...

BBC Radio 6 Music 'building 6 Music' by Fallon

06 Apr 2011

The BBC has launched a TV ad for BBC Radio 6 Music featuring its celebrity DJs Jarvis Cocker...together by the DJs, which can be downloaded at bbc.co.uk/6music. A vinyl record of the mixes has been ...

Multi-channel engagement; where is the money?

29 Jul 2010 | by Speakerschanneltv

This webcast features speakers from the BBC and Aprimo offering a channel-by-channel breakdown

Microsoft retains field marketing agency CPM

19 Oct 2009 | by Joe Thomas

LONDON - Microsoft has retained CPM as its field marketing agency following a pitch against...-fareast-language:#0400; mso-bidi-language:#0400;} CPM will now hold a two-year contract with Microsoft Entertainment and Devices Division. The CPM Microsoft team will visit around 1,300 stores to drive sales of Xbox, accessories, Windows and Office software. The agency has also been awarded activity for the Microsoft ...

No Sugar required

04 Apr 2008 | by Ardi Kolah

What do the hapless contestants on BBC One's 'The Apprentice' share with some of the UK's real...Now in its second week, BBC s The Apprentice parades twenty-somethings each week with critically ... hold of a copy of Making It , preferably before they fill out the BBC s application form for the show ... was recently broadcast by the BBC -- filmed by Elisabeth Murdoch s production company. And Nick Jones ...

Sledge joins Photon Group in £4m-plus deal

20 Nov 2007 | by Daniel Farey-Jones

Sledge, which works for a range of clients including Innocent Drinks, Microsoft and Foot Locker, specialises in live brand experience marketing. It was founded in 1991 by Nick Cooper and Tom Beaumont-Griffin and now employs 38 people. The deal ties Sledge s directors into a four-year earn out deal. Tim ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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