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Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...

Nintendo marketer jumps ship to BBC Worldwide

26 Mar 2012 | by Matthew Chapman

the company after eight years to take up the marketing director role at BBC Worldwide....replacement due to be announced at a later date. At BBC Worldwide he is replacing Fiona Eastwood, who has been promoted to product development director, consumer products, BBC Worldwide. David Yarnton ...

SXSW: Brands told 'kiss first' to woo consumers

12 Mar 2012 | by Sarah Shearman

Lanahan, brand strategy director for Microsoft's Start-up Business Group, said this can be achieved ...

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Analysis. Microsoft has plummeted out of the top 10 this year, from number six in 2010 to number 45 ... Spencer has remained inside the first 20 places but has dropped from 11 to 17. The BBC remains ... .55 5 BBC 79.27 6 BMW 72.71 7 Duracell 70.83 8 ...

Unilever personal care brands sponsor British Lotus F1 Team

06 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

. In July last year, the BBC announced it was sharing its live rights to broadcast F1 with Sky Sports ...

Pampering brands Nivea and Maybelline score well in brand survey

01 Feb 2012 | by John Reynolds

. On the whole, technology and media companies retained their allure, with Microsoft and Sony upping their brand ...

The DIY creative brands

20 Jan 2012 | by Adam Woods

of marketing Sarah Owen, formerly of creative agency BBH and the BBC. 'Everyone who works at 4Creative is a ...

2012 CES offers a glimpse into the future for brands

19 Jan 2012

was in full force across Microsoft and Samsung. However, the little-known PrimeSense stole the show with its ... that will lead to greater content consumption via mobile. Don't count out Microsoft's Windows Mobile 7 ...

Google ranked top brand and Dove enters top 20

18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

to recommend the brand. The top-six brands in the index for 2011, which include the BBC, Heinz and Sony ... sector; Microsoft within IT, Skype within the telecoms sector; Post Office within high-street banks ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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