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Revolution: Mobile World Congress: The trends taking mobile by storm

' presentation outlined Ford's partners, including Microsoft and Nuance, which were critical to launching ...

Mobile World Congress 2012: Rivals target absent Apple as mobile battle heightens

Facebook chief technology officer Bret Taylor used his keynote speech to set out a vision for a mobile web app store that would rival Apple s App Store. Facebook has partnered companies including Samsung, Microsoft and Orange to evangelise a single mobile web standard and simpler payment system ...

Ford turns social to crowdsource mobile-vehicle innovations

to join Microsoft's Filmstrip platform in September last year, and marketing director Anthony Ireson ...

Google releases Chrome for mobile

.69%, according to StatCounter estimates. Microsoft Internet Explorer is still the most popular browser ...

Microsoft hires Mandeep Mason to head up EMEA mobile ad sales

Microsoft has appointed Mandeep Mason, sales director at Nokia-owned Navteq, as director of mobile...Mason will be responsible for developing Microsoft's mobile advertising proposition across ... and adverting on Skype mobile. He replaces Paul Lyonette, who left Microsoft last August to join YuMe ... into Laurent Delaporte, vice president of Microsoft Advertising, EMEA. Mason has worked at Nokia for nearly ...

2012 CES offers a glimpse into the future for brands

was in full force across Microsoft and Samsung. However, the little-known PrimeSense stole the show with its ... that will lead to greater content consumption via mobile. Don't count out Microsoft's Windows Mobile 7 ...

BT stokes 'patent wars' with legal assault on Google

is currently embroiled in a number of patent disputes with companies including Apple and Microsoft, said ...

My Media Week: Ben Wood

Myers, Yahoo head of search. We talk progress on the Microsoft Search Alliance, which has been slightly ...

Brand Health Check: Nokia

to redress the balance, it signed a deal with Microsoft in February, switching to its Windows Phone software ... with Microsoft Mobile to exploit the Microsoft customer base and distribution, as well as the potential to create ...

Microsoft's Skype deal could be a game-changer for mobile, say agencies

Microsoft aims to disrupt the mobile market with its shock purchase of Skype for $8.5bn (£5.2bn...rewards, as Microsoft builds on its strategic alliance with Nokia to develop a network of video ... still owned by the company s founders. The Microsoft deal corrects this anomaly. Media and marketing specialists now believe Microsoft has a real opportunity to make its own portfolio of products ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.