BT to sponsor 'London Live' Olympic entertainment events
07 Feb 2012 | by Matthew Chapman
, with other sponsors, including Lloyds TSB, involved as well as BT. BBC coverage of the Olympics ...
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Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
16- to 34-year-olds, watched BBC series The Great British Bake Off last year. By comparison, 4.7m ...
Experiential Agency of the Year: TRO
13 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
activity for Microsoft's Kinect for Xbox 360. As part of this work, TRO trained 400 brand ambassadors ... in the UK for 2010. Microsoft allotted a significant chunk of its launch marketing budget to experiential ...
Brand Event Awards shortlist revealed
28 Oct 2011 | by Staff
A range of worldwide brands such as Vodafone, Microsoft, Castrol and Cadbury entered their event marketing strategies in this new set of awards, which is a collaboration between Event and Marketing magazines. The event is set to reveal which brand's event marketing strategies successfully achieved ...
Xbox pushes driving game with world's 'most expensive car park'
12 Oct 2011 | by Matthew Chapman
the launch of Forza Motorsport 4, which is released on Friday (14 October). Microsoft-owned Xbox is also ... , which is being delivered in partnership with motoring title PistonHeads. Microsoft's internet portal ... iPad app and social media channels, including Facebook and Twitter. In addition, Microsoft has also ...
Marketing's Experiential League 2011
17 Aug 2011 | by Kim Benjamin
marketing account for the soon-to-be-launched YouView, the joint venture between the BBC, ITV, Channel 4 ...
Festival fever
24 Jun 2011 | by Clementine Marcel and David Akeredolu
in 2010 (BBC). Seventy-five percent of festival attendees purchased FMCG products prior to an event ... -themed video games such as Singstar also recorded 11% sales uplifts post-festivals in 2010 (various, BBC, HMV ...
Dave extends its brand with live comedy shows
31 Mar 2011 | by Maisie McCabe
success prompted the rebrand of the other nine UKTV channels. UKTV is jointly owned by BBC Worldwide and Virgin Media; much of its content is archive BBC programming. However, since its launch Dave has expanded ...
Getting in on the joke
24 Aug 2010 | by Jennifer Whitehead
of favourites such as the BBC's I'm Alan Partridge and backing the Edinburgh Comedy Awards, which recognises ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
