25 May 2012
| by John Reynolds
The BBC has retained the rights to broadcast the free-to-air Premier League highlights until..., if any, other broadcasters bid for the highlights package. The BBC flagship 'MOTD' show is presented ...
broadcasting rights have switched between ITV and BBC since 1964, when the first 'Match Of The Day' was broadcast.
Premier League highlights screened on 'Match of the Day' have been broadcast by the BBC since ...
25 May 2012
| by Matt Cartmell
Mayor of London Boris Johnson has appointed the BBC's Westminster news editor to be his new...Will Walden joins the Mayor after directing the BBC's day-to-day coverage of political news, working closely with the BBC's political editor Nick Robinson. Walden will begin his new role in early ...
engage with Londoners. He has enormous experience of politics and a great track record at the BBC. I am ...
24 May 2012
| by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ...
.
Building on the restructure
The merger last July of Microsoft UK's consumer and online divisions ...
. The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ...
22 May 2012
| by Sarah Shearman
Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign...users current-affairs knowledge.
Pete Clifton, MSN executive producer and a former BBC online editor ...
10 May 2012
| by Charles Arthur
Apple, Google and Microsoft and their many business battles over the past 15 years, I had plenty of time ...
and Microsoft - however, have rather different PR strategies. Here's my take on them, as someone on what you ...
as it has got bigger and come into more direct rivalry with Microsoft and, more recently, Facebook.
Page ...
04 May 2012
| by Kim Benjamin
used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....7stars, to assess how two key players stack up against each other. Ireland looked at Microsoft ...
opportunities.
Google uses its own technology, built on DoubleClick Ad Exchange (AdEx), while Microsoft uses AppNexus technology, effectively outsourcing its RTB capability. Microsoft narrowly emerged as the winner ...
02 May 2012
The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell
01 May 2012
| by Sarah Shearman
Microsoft has stepped up its rivalry with Apple and Amazon with a $300m (£185m) investment in a...The deal will involve Microsoft taking a 17.6% stake in the subsidiary and rolling out the "Nook" ebook platform, based on Barnes Noble's service, across its operating system Windows 8.
Windows 8 is expected to launch in the autumn and will be available across a wider range of tablet devices and Microsoft ...
30 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Rainey Kelly Campbell Roalfe/Y&R has created the BBC's Olympics campaign for the torch relay, using...-second ad will run across BBC One and BBC Three. Parts of the ad will be used within title sequences for the 'BBC Torch' specials, 'The One Show' special and 'Blue Peter'.
The ad will be the first in a series for the BBC to showcase its coverage of the Olympic Games, and the Elbow track, 'First Steps', will be used ...
25 Apr 2012
| by Sarah Shearman
Google has launched a major cloud storage service to rival Dropbox, Microsoft's SkyDrive and Apple...The service, dubbed Google Drive, enables users to store up to 16TB (terabytes) of digital content such as photos, videos and PDFs, in the cloud, with the first five 5GB (gigabytes) of storage for free.
Cloud storage is one of the new online battlegrounds in which Apple, Microsoft and now Google will compete ...