Razorfish wins two global Unilever accounts
19 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
, Microsoft, Google and Apple". Last month, Unilever launched its Body Language campaign for the new ...
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Ikea turns to Absolute Radio for bedroom promotion
24 Aug 2011 | by Maisie McCabe
." Elsewhere, Ikea has launched a 60-second TV ad and is running 10-second spots inspired by the 1970s BBC ...
Unilever to create TV production roster
31 Mar 2011 | by Jeremy Lee
. However, Steve Davies, the chief executive of the Advertising Producers Association, slammed the move. He ...
Carat retains $1.2bn media business in the US
22 Dec 2010 | by Sara Kimberley
The agency held on to the business following a review in September. The agency has worked with Pfizer for 11 years in the US. The appointment comes after the pharmaceutical giant consolidated all media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
advertising. Consider developments such as Project Canvas, involving the BBC, ITV, Channel 4, Five, BT ...
Fairy campaign backs April toddlers' book promotion
15 Mar 2010 | by Daniel Farey-Jones
'Timmy Time', a spin-off from Aardman Animations' 'Shaun the Sheep' brand, includes a TV show running on the BBC's CBeebies strand. The promotion will offer three 'Timmy Time' books to collect, in return for a receipt proving the purchase of a Fairy product, across all major retailers. The campaign ...
The Marketing Profile: Paul Nevett and Matt Close of Unilever
07 Apr 2009 | by Gemma Charles
managed to slip in a cheeky mention of Dove, for which he was reprimanded by presenter Evan Davis. More ...
Brand health check: Tesco
02 Dec 2008 | by Ed Kemp
's an untouchable brand, a golden goose, a given, an icon, a veritable bell of the weather. Like M S, BA and the BBC ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
