Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...
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What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
advertising. Consider developments such as Project Canvas, involving the BBC, ITV, Channel 4, Five, BT ...
And in the real world... Mars, BBC, Lloyds, Bank of England and more
09 Apr 2009 | by Matt Williams
Mars has drawn up plans to spend tens of millions of dollars in order to certify that the cocoa used in its chocolate products is sourced from sustainable locations. Source: Financial Times The BBC has come under fire from viewers after it showed disturbing footage of a horse being choked ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
