Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum
08 Mar 2012
) becoming one of our bestsellers. NO - Jon Davie, Managing director, Zone Social media makes ...
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Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
. "We have used a range of digital platforms to involve our core audience and will be using Microsoft ...
McVitie's 'special' by Publicis London
25 Jan 2012
It tells the story of an ordinary-looking biscuit that, when broken in half, is hiding a chocolate centre. The ad ends with the line: "Special on the inside." The spot was written and art directed by Gregor Findlay and Kevin Colquhoun. It was illustrated by Paul Davis, and directed by Dom del Torto ...
What makes a great marketer?
23 Nov 2011 | by Daniel Farey-Jones
of internet marketing at Royal Mail and the BBC. Finally, 101's Phil Rumbol provided an insight into how he ...
UK agencies fail to win Cannes Direct Lions
20 Jun 2011 | by Matt Williams
-Z" campaign, created by Droga5 New York to promote Microsoft Bing. Old Spice continued its run for Wieden ...
Green & Black's doubles marketing spend
07 Mar 2011 | by John Reynolds
As part of its marketing investment in the brand, Green Black's is undertaking a press campaign, created by Brave, which uses the new strapline "Inspiring Taste". The campaign kicks off today (7 March) and will run in a number of publications, including Olive, BBC Good Food, and weekend supplements including ...
Wrigleys 'everyone' by AMV BBDO
02 Mar 2011
, digital outdoor and social media. The TV ad was written by Adam Rimmer and art directed by Pete Davies ...
Pick & Turkey league (4 Feb 2011)
04 Feb 2011
1 RKCR/Y R Land Rover Claynation 1 Fallon BBC Radio 4 Film Season ...
Nero chief to drive expansion at Thorntons
04 Nov 2010 | by Ed Owen
Hart fills the gap left by former chief executive Mike Davies who stepped down in May after the chocolate maker issued a profit warning to the stock market. Hart was executive director at Caffe Nero for just 18 months before a management buy-out in 2007, when he moved to the post of managing director ...
Thorntons hires Hômejames to overhaul search strategy
08 Oct 2010 | by Sarah Shearman
executive Mike Davies announced he was to step down after the chocolate maker issued a profit warning ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
