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Irn Bru says hello to 'Fanny' in latest ad

writer Mark Davies and art director Michael Kinlan from Leith agency worked on the campaign, while ...

Pepsi launches 'crowd surfing' football game for Xbox Live

Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its...to the ad. Michael Dwan, senior director of global creative solutions at Microsoft EMEA, said: "The new ...

Trading places: this week's people moves

of the portfolio of magazines, websites and multiple brand extensions formerly within the BBC magazines Bristol ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

) becoming one of our bestsellers. NO - Jon Davie, Managing director, Zone Social media makes ...

Campaign Viral Chart: Coke ad holds on to top spot

3. BBC 'it's a wonderful world' by RKCR/Y R 132,144 shares this week All time: 137,650 shares ...

What makes a great marketer?

of internet marketing at Royal Mail and the BBC. Finally, 101's Phil Rumbol provided an insight into how he ...

Levi Roots to star in TV ads

The campaign, created by JWT London, will star the entrepreneur who became famous after an appearance on the BBC s Dragons Den. The Reggae Reggae brand, produced by AB World Foods and now reported to be worth 30m, includes ready meals, cooking sauces and snacks. In March, it extended into soft drinks, its ...

Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast

as it struggles to crack the smartphone market. Nintendo also saw a 14% decline after rivals Microsoft and Sony ... the title of most valuable brand with a valuation of $71.9bn, while IBM and Microsoft claimed second ... ,727 8% 3 3 Microsoft 59,087 60,895 -3% 4 4 Google 55,317 43 ...

Coca-Cola launches Olympic Torch Relay campaign featuring Dizzee

athlete Tom Davis, rower Tom Ransley and Clare Strange, the paralympic basketball player. The activity ...

Brand strategy: Making Coke's brand fizz

in 1956, the message was understood. National celebrities such as ballroom dancer Alf Davies, racing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.