Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
broadcast by the BBC. Follow Maisie McCabe on Twitter @MaisieMcCabe ...
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BBC retains Premier League highlights package
25 May 2012 | by John Reynolds
The BBC has retained the rights to broadcast the free-to-air Premier League highlights until..., if any, other broadcasters bid for the highlights package. The BBC flagship 'MOTD' show is presented ... broadcasting rights have switched between ITV and BBC since 1964, when the first 'Match Of The Day' was broadcast. Premier League highlights screened on 'Match of the Day' have been broadcast by the BBC since ...
Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
of coverage across national, regional, consumer and online titles, including BBC Radio 2, the London Evening ...
BBC prepares Olympic Torch ad campaign with Elbow soundtrack
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Rainey Kelly Campbell Roalfe/Y&R has created the BBC's Olympics campaign for the torch relay, using...-second ad will run across BBC One and BBC Three. Parts of the ad will be used within title sequences for the 'BBC Torch' specials, 'The One Show' special and 'Blue Peter'. The ad will be the first in a series for the BBC to showcase its coverage of the Olympic Games, and the Elbow track, 'First Steps', will be used ...
Facebook to broadcast more sport through Perform deal
27 Apr 2012 | by Sarah Shearman
to become an entertainment channel, showing content from BBC Worldwide, Channel 4 and Warner Bros ...
Should certain types of brands be prohibited from sponsoring sport? The Marketing Society Forum
25 Apr 2012
- PETE DAVIES, MANAGING DIRECTOR, GET ME MEDIA It's wrong to place the blame for obesity at the door ... sponsorship, we need to look at how they would survive amid further restrictions. No - Tom Davis ...
Wimbledon to offer enchanced streaming of live tennis action from website this year
24 Apr 2012 | by Kate Lloyd
The move follows the appointment of Richard Lewis as the new chief executive of the All England Lawn Tennis Club, which hosts the tournament. The former British Davis Cup player and current chairman ... coverage, player profiles and interviews. The BBC holds the broadcast rights to screen Wimbledon until ...
Voluntary sector: Footballers kick-start blood cancer cause
05 Apr 2012 | by John Owens
coverage on the BBC's The Football League Show and Late Kick Off. Thomas was interviewed on TalkSport radio ...
Channel 4 looks to Dubai after securing four-year horseracing deal
19 Mar 2012 | by Daniel Farey-Jones
Horseracing coverage is currently split between the commercial channel, which broadcasts coverage 80 days a year, and the BBC, which owns the rights to big races such as the John Smith's Grand National. Dubai is the existing sponsor of Channel 4's coverage in a two-year deal that expires on 31 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
