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Google's Schmidt says he 'disagrees' with EU competition concerns

24 May 2012 | by Sarah Shearman

, following a number of complaints from competitors, such as formerly Microsoft owned shopping site Ciao ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... . Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... . The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 2012

YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital innovators. Here's a few highlights: BBC's world-beating iPlayer; Heinz's mass personalisation; Barclays ... at the BBC's Olympic digital strategy to know that an explosion of video content via mobile is about ...

Media360: Virgin Media marketing chief on David Tennant signing

23 May 2012 | by Daniel Farey-Jones

to be pulled after BBC Worldwide, the commercial arm of the BBC, complained that featuring Tennant, a 'Doctor Who' programme logo and Virgin founder Branson using a time machine, implied that the long-running BBC ...

Google Chrome beats IE to become the world's favourite browser

22 May 2012 | by Sarah Shearman

Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web.... Microsoft recently ramped up its marketing efforts for Internet Explorer , with its most significant ... Market share (%) 1 Google Chrome 32.76 2 Microsoft IE 31.94 3 ...

Microsoft prepares MSN UK 'Best of now' campaign

22 May 2012 | by Sarah Shearman

Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign...users current-affairs knowledge. Pete Clifton, MSN executive producer and a former BBC online editor ...

Xbox recruits Chelsea stars for Summer of Sport campaign

22 May 2012 | by Matthew Chapman

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...

Waterstones to sell Amazon's Kindle

21 May 2012 | by John Reynolds

bookseller Barnes and Noble, which teamed up with Microsoft to develop its digital book reader. Along ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

18 May 2012 | by Loulla-Mae Eleftheriou-Smith

, called the 'Link@Sheraton experience with Microsoft'. Like our sister brand W, we transformed how guests ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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