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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... . Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... . The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ...

Entertainment: Lappset happy with angry approach

at the event and arranged interviews with spokespeople from Lappset and Rovio. Working with the BBC Online team in the lead-up to the event ensured the story was on the front page of the BBC website as soon as the embargo ...

Think BR: BrandZ shows why technology matters

, and Microsoft s partnership with Nokia illustrate the trend while Apple and Amazon continued to develop ...

Peter Ross made head of Weber Shandwick's tech team

Ross, previously deputy MD of the technology practice, has been promoted following the departure of Michelle McGlocklin . At the same time, Kate Steele, who co-leads the agency's pan-EMEA Microsoft relationship, has been promoted to senior director of the technology practice. Ross said: 'This is an amazing ...

Xbox recruits Chelsea stars for Summer of Sport campaign

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012

Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.