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CAMPAIGNS: Charity; A helping hand in one number

Media coverage began with a prominent picture story in The Times and BBC TV news bulletins. Agony ... . An interview with Armson on BBC Radio 4 s You Please open immediately - time sensitive material resulted ...

MEDIA: Readers accept advertorials

in the titles they read, according to the latest qualitative research from BBC Magazines....in the titles they read, according to the latest qualitative research from BBC Magazines. The BBC ... -house and controlled by the magazines editors. BBC Magazines says the use of advertorials is up 11 per cent year ... to engage in a dialogue with advertisers. Meanwhile, BBC Magazines has clinched an exclusive ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.