to remove filtersTHIS WEEK: IR wins older loyalty
23 Nov 1995
the BBC. Audience figures show that commercial radio snared 50.2% listening share of the 45- to 54-year ...
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MEDIA: BRIEFS
08 Dec 1995
figure to at least 17 million. ITV claimed a 59.4% share of total evening audience against BBC1 s 21%. Teletext for satellite A teletext service for the BBC s satellite channels, BBC World and BBC ...
THIS WEEK: STOP PRESS
23 Nov 1995
that it is launching a new combined PC and TV. Leagas Shafron Davies has picked up the advertising business ...
MOVERS
23 Nov 1995
activity, including corporate communications. Publisher Ziff-Davis UK has promoted Ian Richardson ...
MARKETING TECHNIQUE: SALES PROMOTION; Gambling licences
23 Nov 1995 | by HARRIOT LANE FOX
-to-day stewardship down to OFLOT director general Peter Davies. Camelot, through new subsidiary National Lottery ... spokeswoman. Peter Davies [director general] would be looking for an understanding with Camelot ...
MARKETING TECHNIQUE: IT; Softly, softly does it
23 Nov 1995 | by RON CONDON
claim to be unique is borne out by his range of customers. Microsoft is starting to use it in the US ...
SUPPLEMENT: MARKET RESEARCH; Pushing all the right buttons
23 Nov 1995 | by KEN GOFTON
was a little different with BBC2 s hit Ready, Steady, Cook. The programme was developed by Bazal ... was an alternative to BBC1 s children s programmes for the late afternoon audience of mainly older women ...
MARKETING TECHNIQUE: SALES PROMOTION * PUBLIC RELATIONS; A winning solution
23 Nov 1995 | by DAVID TEATHER
33.2m - a trend it hopes to reverse with an Instants game show being developed with the BBC ...
THIS WEEK: BRIEFS
11 Jan 1995
Agency Connections Leagas Shafron Davis Ayer has landed the pounds 30m launch campaign for Sun Alliance Connections - the new direct insurance division of Sun Alliance. The ad agency will handle TV, press and below-the-line work, with the campaigns focusing on the company s staff. NI ...
MOVERS
11 Jan 1995
Microsoft, the DVLA and the US Embassy. Joining him will be Fiona McNab as client development manager from ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
