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CAMPAIGN CRAFT: PROFILE; How David Carson’s radical bent made him a star

Jim Davies examines how Ray Gun s former designer moved into ad production...Jim Davies examines how Ray Gun s former designer moved into ad production He s produced high-profile press and poster work for Nike, Pepsi and Levi s but, without a doubt, David Carson s most effective advertising campaign so far has been for himself. Ray Gun, the Santa Monica ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.