19 Dec 1996
BBC Worldwide has been restructured to exploit its global branding
opportunities and treble its...BBC Worldwide has been restructured to exploit its global branding
opportunities and treble its contribution to the BBC to pounds 200m in
the next decade.
A BBC Rights Agency has been set up, which ...
to BBC products across the globe.
Worldwide Television s marketing director Simon Sudbury ...
19 Dec 1996
| by RAYMOND SNODDY
that could
safely be left to the BBC while they got on with showing James Bond
revival seasons, ITV has...The hunt is on in ITV for executives with English Literature degrees,
and one or two at least will surely be found eventually. After 40 years
or so of thinking literary costume dramas were something that could
safely be left to the BBC while they got on with showing James Bond
revival seasons, ITV has ...
19 Dec 1996
| by JAMES CURTIS AND KAREN DEMPSEY
been a tough course for P s fifth terrestrial channel, was given the go-ahead.
And the BBC committed ...
commercial radio and BBC Radio was reduced to a few
percentage points. The real fight was between the major ...
13 Dec 1996
| by CLAIRE BEALE
Shafron Davis....Zenith Media is launching its first joint venture - a new media brand in
conjunction with Leagas Shafron Davis.
The new 50/50 joint venture, called Zebra Media, launches with billings
of pounds 28 million and a client list including Zanussi, the Central
Office of Information and Royal Sun ...
13 Dec 1996
Leagas Shafron Davis has been appointed by the Department of Health to
promote a new call...Leagas Shafron Davis has been appointed by the Department of Health to
promote a new call prioritisation system for the ambulance service after
a three-way pitch (Campaign, 15 November ...
in the new year. It is likely to include
press and radio.
Mike Davis, the agency s managing director ...
13 Dec 1996
| by ANNE-MARIE CRAWFORD
Alliance, which merged
with Royal in July, used Leagas Shafron Davis, and the two agencies ...
13 Dec 1996
in discussions to
find an international TV network to carry them. The company claims that
the BBC, BSkyB ...
13 Dec 1996
| by BRENDAN LLEWELLYN
telephone device.
Peter Davies; chief executive Prudential
Background at Reed Publishing. Follows the charismatic Mick Newmarch,
and harbours a desire to acquire further businesses. Davies runs ...
13 Dec 1996
| by RICHARD COOK
ad that used the BBC 2 logo, the
finished product was exactly what the script said. And I still ...
13 Dec 1996
| by KATE NICHOLAS
agencies in adding value with PR acquisitions.
The BBC backs out of its controversial deal to give video news release
company Medialink exclusive access to BBC news crews and feedlines ...
coincides with a six-part BBC series, entitled Airport, a poster design
competition organised by BBC ...
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