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MEDIA: BBC Worldwide restructures to push branding

BBC Worldwide has been restructured to exploit its global branding opportunities and treble its...BBC Worldwide has been restructured to exploit its global branding opportunities and treble its contribution to the BBC to pounds 200m in the next decade. A BBC Rights Agency has been set up, which ... to BBC products across the globe. Worldwide Television s marketing director Simon Sudbury ...

NEWS: Ironside Wood quits ITN for BBC Worldwide post

Janie Ironside Wood, chief press officer at Independent Television News, is quitting to join BBC...Janie Ironside Wood, chief press officer at Independent Television News, is quitting to join BBC ... before Christmas and will head up press and publicity operations at BBC Worldwide early in the new year. The BBC declined to comment on Ironside Wood s appointment until it is officially announced ...

MEDIA: SPOTLIGHT ON; BBC AND CHANNEL 5 MOVIE DEAL: Is C5 really sleeping with the enemy

kind, with the BBC joining forces with Channel 5 to buy a package of movies from the Fox film ... will be exclusive to the BBC. Of the remaining nine, five will get first run on Channel 5 and swap to BBC ... , remember, is owned by Rupert Murdoch. The BBC has a burgeoning relationship with Flextech, which is owned ...

NEWS: C5 and BBC ally to buy top films

The BBC and Channel 5 have joined forces in a ground breaking deal combining their buying power...The BBC and Channel 5 have joined forces in a ground breaking deal combining their buying power ... . It is the first time the BBC has bought in major films with a rival commercial terrestrial channel ... exclusive to Channel 5 and 22 to the BBC. Nine films will be shared between the broadcasters ...

MEDIA: What the Papers say; Press turned off by BBC ‘viewers’ charter’

Publication of the BBC s Statement of Promises document, dubbed a viewers charter in the press...Publication of the BBC s Statement of Promises document, dubbed a viewers charter ... . Where the charter was linked to one of the other stories last week, it came a poor second. A BBC ... to the BBC s promise to offer fair interviews, reduce repeats and curb violence and bad language ...

ANALYSIS: Can BBC retune its brand?

The BBC has made its first move to build a marketing strategy, but what will be the commercial...The BBC has made its first move to build a marketing strategy, but what will be the commercial effect on competitors? The BBC is one of the strongest media brands in the world, with a revenue ... . However, the BBC has woken up to the fact that it can no longer rely on this strategy. It is moving ...

NEWS: Flextech and the BBC join forces to provide archive programmes

A portfolio of seven new channels, mixing shows from the BBC s programming library with original...A portfolio of seven new channels, mixing shows from the BBC s programming library with original material, will be launched through a partnership between the BBC and Flextech next summer ... jewels of BBC comedy and drama, such as Pride and Prejudice and Fawlty Towers. The Sports ...

NEWS: Huppertz for Microsoft government affairs post

Microsoft Europe has appointed Marie-Ther�se Huppertz as its head of government relations, in a...Microsoft Europe has appointed Marie-Ther�se Huppertz as its head of government relations, in a ... over from John Frank, Microsoft Europe s former corporate attorney who has in turn taken over from Brad Smith as the company s top legal adviser in Europe. Smith himself has been promoted as Microsoft ...

NEWS: Spanswick leaves BBC for corporate role at WRN

World Radio Network (WRN), the global radio programme distributor, has recruited its first director of corporate affairs. Simon Spanswick joins WRN this week after ten years at the BBC, most ... -Pacific, has no dedicated communications staff. Spanswick joined BBC Monitoring in 1986. He has worked ...

MEDIA: Can the BBC defend public service broadcasting?

During October the BBC is asking viewers to vote for our favourite programmes, as part of its...During October the BBC is asking viewers to vote for our favourite programmes, as part of its ... , especially since an institution so rich in popular cultural history as the BBC can cynically conjure up a ... of gala night programme said to me this week: will there be a BBC? It s a question worth asking ...

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