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NEWS: Zenith ties up with Leagas Shafron

Shafron Davis....Zenith Media is launching its first joint venture - a new media brand in conjunction with Leagas Shafron Davis. The new 50/50 joint venture, called Zebra Media, launches with billings of pounds 28 million and a client list including Zanussi, the Central Office of Information and Royal Sun ...

NEWS: Leagas Shafron will take on emergency calls shake-up task

Leagas Shafron Davis has been appointed by the Department of Health to promote a new call...Leagas Shafron Davis has been appointed by the Department of Health to promote a new call prioritisation system for the ambulance service after a three-way pitch (Campaign, 15 November ... in the new year. It is likely to include press and radio. Mike Davis, the agency s managing director ...

NEWS: Royal Sun Alliance heralds its new name with celebrity help

Alliance, which merged with Royal in July, used Leagas Shafron Davis, and the two agencies ...

NEWS: CIA does deal with consortium to sell dawn of year 2000

in discussions to find an international TV network to carry them. The company claims that the BBC, BSkyB ...

FEATURE: Do banks understand brands?

telephone device. Peter Davies; chief executive Prudential Background at Reed Publishing. Follows the charismatic Mick Newmarch, and harbours a desire to acquire further businesses. Davies runs ...

MEDIA: HEADLINER; Ginger man’s expansion plan focuses on media ownership

. Revell moved to launch GLR for the BBC, where he produced Tommy Vance, Emma Freud and Janice Long ...

CAMPAIGN CRAFT: PROFILE; D&AD dissident joins forces but sticks to his guns

ad that used the BBC 2 logo, the finished product was exactly what the script said. And I still ...

NEWS: Beech to fill gap at Burnetts as Davies heads to US agency

interactive marketing unit following the departure of Russell Davies....interactive marketing unit following the departure of Russell Davies. Davies left last week to join Wieden and Kennedy in Portland, US, as an account planner on Microsoft. He had been at the agency for two-and-a- half years. Davies was previously in charge of interactive media at Delaney ...

MEDIA: SPOTLIGHT ON; BBC AND CHANNEL 5 MOVIE DEAL: Is C5 really sleeping with the enemy

kind, with the BBC joining forces with Channel 5 to buy a package of movies from the Fox film ... will be exclusive to the BBC. Of the remaining nine, five will get first run on Channel 5 and swap to BBC ... , remember, is owned by Rupert Murdoch. The BBC has a burgeoning relationship with Flextech, which is owned ...

MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Client: De Beers Agency: J. Walter Thompson Buyer: Nick Ashley Client: Microsoft ... lined up in the second ad break to take advantage: De Beers, Microsoft, Polygram, Ariel, Fairy Liquid ... . Microsoft s TV buyer, Richard Parsons, says that the special offered a compatible brand proposition ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.