13 Dec 1996
| by CLAIRE BEALE
Shafron Davis....Zenith Media is launching its first joint venture - a new media brand in
conjunction with Leagas Shafron Davis.
The new 50/50 joint venture, called Zebra Media, launches with billings
of pounds 28 million and a client list including Zanussi, the Central
Office of Information and Royal Sun ...
13 Dec 1996
Leagas Shafron Davis has been appointed by the Department of Health to
promote a new call...Leagas Shafron Davis has been appointed by the Department of Health to
promote a new call prioritisation system for the ambulance service after
a three-way pitch (Campaign, 15 November ...
in the new year. It is likely to include
press and radio.
Mike Davis, the agency s managing director ...
13 Dec 1996
| by ANNE-MARIE CRAWFORD
Alliance, which merged
with Royal in July, used Leagas Shafron Davis, and the two agencies ...
13 Dec 1996
in discussions to
find an international TV network to carry them. The company claims that
the BBC, BSkyB ...
13 Dec 1996
| by BRENDAN LLEWELLYN
telephone device.
Peter Davies; chief executive Prudential
Background at Reed Publishing. Follows the charismatic Mick Newmarch,
and harbours a desire to acquire further businesses. Davies runs ...
13 Dec 1996
| by CLAIRE BEALE
. Revell moved to launch GLR for the BBC, where he produced Tommy
Vance, Emma Freud and Janice Long ...
13 Dec 1996
| by RICHARD COOK
ad that used the BBC 2 logo, the
finished product was exactly what the script said. And I still ...
06 Dec 1996
interactive marketing unit following the departure of
Russell Davies....interactive marketing unit following the departure of
Russell Davies.
Davies left last week to join Wieden and Kennedy in Portland, US, as an
account planner on Microsoft. He had been at the agency for two-and-a-
half years.
Davies was previously in charge of interactive media at Delaney ...
06 Dec 1996
| by ALASDAIR REID
kind,
with the BBC joining forces with Channel 5 to buy a package of movies
from the Fox film ...
will be exclusive to the BBC. Of the remaining nine, five
will get first run on Channel 5 and swap to BBC ...
, remember, is owned by Rupert Murdoch. The BBC has a
burgeoning relationship with Flextech, which is owned ...
06 Dec 1996
Client: De Beers
Agency: J. Walter Thompson
Buyer: Nick Ashley
Client: Microsoft ...
lined up in the second ad break to take advantage: De Beers,
Microsoft, Polygram, Ariel, Fairy Liquid ...
.
Microsoft s TV buyer, Richard Parsons, says that the special offered a
compatible brand proposition ...