19 Dec 1996
BBC Worldwide has been restructured to exploit its global branding
opportunities and treble its...BBC Worldwide has been restructured to exploit its global branding
opportunities and treble its contribution to the BBC to pounds 200m in
the next decade.
A BBC Rights Agency has been set up, which ...
to BBC products across the globe.
Worldwide Television s marketing director Simon Sudbury ...
19 Dec 1996
| by RAYMOND SNODDY
that could
safely be left to the BBC while they got on with showing James Bond
revival seasons, ITV has...The hunt is on in ITV for executives with English Literature degrees,
and one or two at least will surely be found eventually. After 40 years
or so of thinking literary costume dramas were something that could
safely be left to the BBC while they got on with showing James Bond
revival seasons, ITV has ...
19 Dec 1996
| by MIKE HEWITT
enforced viewing left me with two resolutions: to thank God for
the BBC, and to man the barricades ...
19 Dec 1996
| by JAMES CURTIS AND KAREN DEMPSEY
been a tough course for P s fifth terrestrial channel, was given the go-ahead.
And the BBC committed ...
commercial radio and BBC Radio was reduced to a few
percentage points. The real fight was between the major ...
12 Dec 1996
Don t tell elder brother Peter (aka Lottery Regulator Peter Davis) but
Leagas Shafron managing...Don t tell elder brother Peter (aka Lottery Regulator Peter Davis) but
Leagas Shafron managing director Mike Davis recently lost his designer
shirt at Wimbledon dog track.
As one Davis brother ...
Patterson Grime Mitchell, who
came away with a handsome profit of pounds 42.40.
Davis, thanks to a ...
12 Dec 1996
Royal Together, we ll serve you better , will be
continued with poster ads in January and February.
The first Royal You d better ring the Royal
campaign, and Leagas Shafron Davis, which produced the Together we make
some alliance ads for Sun Alliance, will be asked to pitch ...
12 Dec 1996
| by KAREN FLETCHER
is deputy editor of Marketing
Microsoft hits the target
This campaign, shortlisted for three ...
by the
usual standards of Microsoft. Evans Hunt Scott creative director, Ken
Muir, says: We were not really ...
require hand insertions for example.
He adds: Microsoft demands that we are innovative ...
12 Dec 1996
| by DAVID MURPHY
to themselves
Helen Matthews, marketing director at law firm Davies Arnold Cooper,
admits: Law firms ...
28 Nov 1996
| by ANNA GRIFFITHS
The BBC and Channel 5 have joined forces in a ground breaking deal
combining their buying power...The BBC and Channel 5 have joined forces in a ground breaking deal
combining their buying power ...
.
It is the first time the BBC has bought in major films with a rival
commercial terrestrial channel ...
exclusive to
Channel 5 and 22 to the BBC.
Nine films will be shared between the broadcasters ...
28 Nov 1996
| by RAYMOND SNODDY
shaken out
of their torpor by the news coming out of the US. The warm-up came from
Allison Davis, executive producer of MSNBC on the Internet, the new
concept in news channels from Microsoft and NBC ...
to remove filters
