to remove filtersNEWS: Royal Sun Alliance heralds its new name with celebrity help
13 Dec 1996 | by ANNE-MARIE CRAWFORD
Alliance, which merged with Royal in July, used Leagas Shafron Davis, and the two agencies ...
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MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
been a tough course for P s fifth terrestrial channel, was given the go-ahead. And the BBC committed ... commercial radio and BBC Radio was reduced to a few percentage points. The real fight was between the major ...
ANALYSIS: financial PR; PR proves its worth in banking’s revolution
13 Dec 1996 | by DANNY ROGERS
? They are the same as those facing the industry as a whole, says Ivor Godfrey-Davis, head of external affairs ... - Davis. He adds: Our challengers have is the advantage of being the new boys and people may ...
FEATURE: Do banks understand brands?
13 Dec 1996 | by BRENDAN LLEWELLYN
telephone device. Peter Davies; chief executive Prudential Background at Reed Publishing. Follows the charismatic Mick Newmarch, and harbours a desire to acquire further businesses. Davies runs ...
ADVERTISING & PROMOTION: Merged Royal & Sun Alliance roll out first TV ads
12 Dec 1996
Royal Together, we ll serve you better , will be continued with poster ads in January and February. The first Royal You d better ring the Royal campaign, and Leagas Shafron Davis, which produced the Together we make some alliance ads for Sun Alliance, will be asked to pitch ...
NEWS: Government to fund IT awareness drive
28 Nov 1996
and Industry on December 3. BT, Dixons, ICL, Microsoft and Safeway are among the commercial partners ...
MARKETING MIX: HOBBY HORSE; Why banks should take lessons from the supermarkets
21 Nov 1996 | by MIKE HEWITT
, and in particular the tie- up with Microsoft Money, itself a coup with long-term benefits that have yet ...
NEWS: NatWest UK’s suspended PR chief will leave
15 Nov 1996
. However, the bank has brought in ex-London Transport head of public affairs Ivor Godfrey-Davies on a six month contract in the new role of head of external affairs. Townsend said that Godfrey-Davies ...
NEWS: STOP PRESS
15 Nov 1996
searching for a PR manager. Hasson quits BBC for film and TV interests Fred Hasson, BBC head ... joining the BBC. Multimedia to open London branch Multimedia Public Relations and Marketing ... for pitch GLR, the BBC s London radio station, has selected Consolidated Communications to pitch ...
CAMPAIGNS: FINANCIAL SERVICES; Prudential bank plays it straight
15 Nov 1996 | by SUE BEENSTOCK
to be gimmicky to run a successful launch. Broadcast news carriers from Reuters, Bloomberg and BBC ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
