to remove filtersMARKETING MIX: HOBBY HORSE; Why banks should take lessons from the supermarkets
21 Nov 1996 | by MIKE HEWITT
, and in particular the tie- up with Microsoft Money, itself a coup with long-term benefits that have yet ...
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MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
been a tough course for P s fifth terrestrial channel, was given the go-ahead. And the BBC committed ... commercial radio and BBC Radio was reduced to a few percentage points. The real fight was between the major ...
THIS WEEK: BRIEFS
14 Nov 1996
-year contract to supply all 38 local BBC radio stations, ten regional TV services in England and national TV ...
THIS WEEK: BRIEFS
17 Oct 1996
by WCRS. Barclays goes online Barclays has teamed up with Microsoft to deliver an online PC banking service through Microsoft Money 97, the computer company s online financial services software, to be launched next year. Consumers will need Microsoft Windows 95 and a modem to access Barclays PC banking ...
MEDIA: FOR THE RECORD
27 Sep 1996
joined forces with AT s Calling Service. Microsoft is to launch a global online TV listings ...
NEWS: Heal’s unveils print and poster blitz to highlight products
20 Sep 1996
Heal s, the London furniture and household goods store chain, is reacting to intensified competition with new advertising which lays greater emphasis on products than it does on the store s image. The new campaign, breaking next week on posters and in magazines through Leagas Shafron Davis, aims ...
MEDIA: Icelanders give TV competition an icy reception
05 Sep 1996 | by RAYMOND SNODDY
television monopoly in Iceland held by RUV, the Icelandic equivalent of the BBC. It had a licence fee ...
NEWS: Team Saatchi wins bill-paying service after four-way pitch
26 Jul 1996
such as BT, British Gas, the BBC, London Electricity and Anglian Water - is targeting low ...
STOP PRESS
18 Jul 1996
. BBC Magazines has confirmed the launch of Match of the Day, a weekly football magazine which will go ...
THIS WEEK: STOP PRESS
11 Jul 1996
McCann-Erickson has won the pounds 3m Glenryck Pilchards account in a pitch against M s share of viewing slipped to 32.3% in the week ending June 30, putting it below BBC1, on 33.8%. The cinema advertising contractor Pearl 96 Sports game to coincide with the 1996 Olympics. The Rank ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
