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Jim Davies discovers that a strong corporate identity can offset the impact of a company s slip...Jim Davies discovers that a strong corporate identity can offset the impact of a company s slip-ups as well as consolidate its successes The managing director of a leading British design consultancy ... 16 12 11 -1 Microsoft - - 8 - Shell ...
BBC publicity chiefs must be rubbing their hands at the advance coverage of Monday s Panorama...BBC publicity chiefs must be rubbing their hands at the advance coverage of Monday s Panorama on spin doctors, particularly following the Sunday Times tantrum from Alastair Campbell, Tony Blair ... of the trade , as its pre-publicity suggests? Alison Jackson, publicity officer for BBC News, denies ...
It now seems clear that the craft of spin doctoring has come of age. The BBC s Panorama...It now seems clear that the craft of spin doctoring has come of age. The BBC s Panorama is to examine the game and the Boy Scouts, as they were called when I wore my woggle in the 16th Calder Valley, have introduced a proficiency badge in public relations. I can tell you now, without having ...
. It was devised in conjunction with Professor Gary Davies of the Manchester Business School. The first ... mistakenly think they have a genuine brand that people care for, when they simply have a name, said Davies ...
table by picking up the entertainment group, MCA. In addition, Microsoft formed a developmental ... Channel and has recently completed a deal to launch digital channels with the BBC. Through Flextech, TCI ...
-plus business mail market. Stephen Davie, the company s international PR manager, confirmed he has ... million a year from business mailings in the US. Davie declined to put a figure on its earnings ...
. The famous red telephone branding device, created by Chris Wilkins while at Davis Wilkins Advertising ...
communications jobs at the BBC, Carlton and British Satellite Broadcasting, is an exuberant visionary, a ... two years with the ITV franchise, he took the job of director of PR at BBC Enterprises, only to leave 11 months later when the it merged with BBC Worldwide. Since then, he has worked as a ...
joined forces with AT s Calling Service. Microsoft is to launch a global online TV listings ...
that there are limited major sponsorship opportunities in Europe, Richard Davies, a director of Ford s agency ... complements our overall strategy. It is a no-brainer, Davies says. From the Euro 96 debrief ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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