. Yet advertisers keen to cash in on celebrity endorsement could learn buckets from the BBC s hugely ... on the message that so many stars care so deeply about the BBC they are happy to sing just one line ...
the imagination of the media. BBC Business Breakfast, Working Lunch, Channel 4 s the Big Breakfast, and Channel ... and marketing publications. Verdict Mark Johnson, a reporter with BBC Radio 5 Live, attended ...
. Companies like 3M, Compaq and Microsoft would not have considered BTV if it was just a one-way, passive ... applications for its dealer network, says Geoffrey Davies, manager of business television at satellite ... complex messages across to a lot more people at the same time with no dilution, explains Mike Davies ...
Davis Ayer and formerly responsible for Wonderbra at TBWA, says: PR is absolutely essential ...
campaigns. Former BBC head of worldwide public affairs Leighton Andrews disagrees. Last July he left the BBC to set up his own strategic political consultancy with a brace of senior figures ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters
