Search results for Baylay, BBC, Microsoft, Davie

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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - ELECTRONIC MEDIA

Client: Microsoft Agency: Brann Interactive Copywriter: Chris King Art director ... contents is illustrated in Microsoft s Infinity Park CD-ROM by rides and entertainments populated ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS INSERTS

WINNER Client: Direct Marketing Association, UK Agency: One to One Direct Communications Copywriter: Rebecca Wood Art directors: Dave Mullen, Paul Davies SECOND Client: Sussex Business Link Agency: Amherst Direct Marketing Copywriter: Alan Avery ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - RADIO

Copywriter: Matt Davis WINNER Third-placed with its DRTV entry, the NSPCC tops the radio ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - HIGH VOLUME - BUSINESS DIRECT MAIL

Copywriters: Rebecca Wood, Jan Young Art directors: Dave Mullen, Paul Davies WINNER ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - BRAND BUILDING

WINNER Client: Audi Agency: Limbo Copywriters: Various Art directors: Various SECOND Client: ScotRail Agency: One to One Direct Communications Copywriters: Alex Woodward, Rebecca Wood Art directors: Dave Mullen, P Davies, M Sermon THIRD ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - MAIL ORDER

mail insert to existing customers, and a couple of off-the-page ads in BBC Good Food. Despite ...

Advertising & Promotion: Marketing: art or science? - Two senior and respected industry figures have challenged presumptions that knowledge plus science inevitably equals successful business practice Danny Rogers reports.

to success How, for example, can one explain Microsoft s phenomenal success? Computer buffs ...

ANALYSIS: Is Hector’s house in order? - The Inland Revenue’s attempt to spread its self-assessment message by using the friendly Hector character has had a taxing time, writes Lisa Campbell

cleaners, says Mike Davis, managing director of Leagas Shafron Davis. Current Inland Revenue ...

MARKETING TECHNIQUE: DIRECT MARKETING - Contributors to this issue

writer, again primarily in TV. Carrie has worked for the BBC, Granada and Central, her most recent ...

CAMPAIGN REPORT: CHOOSING AN AGENCY - A client’s guide to choosing a DM Agency. What is DRTV? What does a full-service agency do? Is direct response the same as direct marketing? Robert Dwek translates

and seniority, but not so small as to lack the necessary experience and resources. James Davies ...

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