BBC chief departs
11 Dec 1997 | by DANNY ROGERS
Dick Emery is to quit his position as chief operating officer of BBC Worldwide....Dick Emery is to quit his position as chief operating officer of BBC Worldwide. ...
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FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report
12 Dec 1997 | by MARK HUNTER
was covered on BBC news, ITN and Radio 4 s Today programme. A few weeks later 44 items of media coverage ...
Imperfect recall for BBC’s Perfect Day ad
11 Dec 1997 | by DANNY ROGERS
The BBC s controversial promotional film Perfect Day was only seen by 43% of TV viewers, despite...The BBC s controversial promotional film Perfect Day was only seen by 43% of TV viewers, despite receiving mass-media coverage, according to new research by CIA MediaLab. The study ... the BBC of abusing its position as a public service broadcaster, by advertising itself during BBC ...
MARKETING MIX: HOBBY HORSE - Content matters more than media facts and figures
11 Dec 1997 | by STEPHEN CARTER
, traditional definitions of competitors are having to be revised as everyone from Microsoft to BT converges ...
Eurofighter PR first
11 Dec 1997 | by AMANDA RICHARDS
forthcoming BBC Panorama documentary, that the plane has performed badly in trials. Last year, Airbus ...
Editorial - Thank Evans for shaking up radio
11 Dec 1997 | by DANNY ROGERS
to the Beeb. Chris Evans, too, is challenging the right of the BBC to dominate pop radio ... the BBC, the better value advertisers get. We look forward to an Evans-led radio group with interest. ...
MARKETING MIX: SOAP BOX - Differing media species are still evolving breeds
11 Dec 1997 | by ED BASSETT
, the consumer would have to pay subscriptions for all broadcast media, as with the BBC. That should send a few ...
Customer titles may put wrong message across
11 Dec 1997 | by NIGEL CASSIDY
- plus the essential guide to the BBC s very latest central management initiatives. The fact that many ...
GLOBAL BRIEF: Hot plots boost US TV ratings - But media buyers are not fooled by the programme stunts, Richard Cook says
05 Dec 1997 | by RICHARD COOK
Last week, the BBC announced its Christmas programming line-up....Last week, the BBC announced its Christmas programming line-up. The soaps will enjoy a festive overhaul, with seasonal storylines and plenty of good cheer, even on EastEnders. In short, the BBC will be taking its Christmas ratings seriously. And with good reason - last year s top show ...
Political parties fight broadcast curb
05 Dec 1997 | by Our Parliamentary correspondent
to the political parties by the BBC and ITV....The number and length of party political broadcasts (PPBs) would be cut under proposals submitted to the political parties by the BBC and ITV. The broadcasters want to move PPBs from ... . The political parties, which will begin talks with BBC and ITV chiefs in the next few weeks, are expected ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
