to remove filtersTHIS WEEK’S BIG QUESTION: Who or what represented the best and worst of PR in 1997?
12 Dec 1997 | by POPPY BRECH
, but as we near Christmas their reputations are beginning to head south. Mike Davies ...
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REVIEW: Marketing and advertising news in the week’s press ..
12 Dec 1997 | by KAREN YATES
the sports manufacturer, Umbro. The supermarket chain s partner, George Davies, hopes to design the kit...Asda is hoping to snatch the contract to produce Manchester United s football strip from the sports manufacturer, Umbro. The supermarket chain s partner, George Davies, hopes to design the kit ... , Microsoft, have had meetings with Don Cruickshank, head of the telecoms regulator, Oftel. The meetings ...
FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads
12 Dec 1997 | by ROBERT GRAY
, and there has been plenty of broadcast media coverage as well, including BBC Radio 4 and 5, Sky News, Business ... , Epsom and Banstead Informer and Epsom and Ewell Herald - together with radio stations BBC Southern ...
FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report
12 Dec 1997 | by MARK HUNTER
was covered on BBC news, ITN and Radio 4 s Today programme. A few weeks later 44 items of media coverage ...
your advertising added mileage But, Jim Davies warns, watch out for the pitfalls involved.
28 Nov 1997 | by JIM DAVIES
to remember campaign for BT, tend to be a little more straightforward. The BBC and news agencies are geared ...
Zebra Media beats two shops to pounds 5.5m Electrolux account
28 Nov 1997 | by CLAIRE BEALE
). is a significant win for Zebra Media, a joint venture between Zenith Media and Leagas Shafron Davis ...
Electrolux plugs media into Zebra
27 Nov 1997 | by LISA CAMPBELL
Electrolux, Europe s leading domestic appliance manufacturer, has consolidated its pounds 5.5m media buying account into Zebra Media, following a pitch against fellow incumbents Mediapolis and Motive. Zebra, a joint venture launched by Zenith and Leagas Shafron Davis, will handle media ...
An AMV BBDO advertising supplement: AMV scores with Sainsbury press
21 Nov 1997 | by JOHN TYLEE
development project on own-label products. Peter Davis, the assistant managing director of Sainsbury ... -Ewald, Wight Collins Rutherford Scott and the incumbent, Saatchi s assistant managing director, Peter Davis ...
ANALYSIS: The end of 30-second ads? - A clutch of infomercials screened on TV at the weekend failed to dispel the unpromising image such ads carry in the UK. But, as Danny Rogers reports, if a winning formula can be found, the rewards could be enormous
06 Nov 1997 | by DANNY ROGERS
of the products. She then invited viewers to call the free careline telephone number. Microsoft ... past a computer shop on his way home, it dawns on the ersatz Santa that Microsoft software, which ... . And while the Microsoft ad is closer to Stubley s corporate infomercial , one can t help thinking its ...
Retailers hit by EU brand ruling
06 Nov 1997 | by LISA CAMPBELL
of intellectual property at solicitor Davies Arnold Cooper, the EU ruling is bad news for retailers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
