to remove filtersSeasonal spirit given unsettling twist in Smirnoff ads
12 Dec 1997 | by MICHELE MARTIN
directed by Alan Davis. The ads will run in the style press and on posters, with media through ...
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PERSPECTIVE: Don’t fret, bad ads help to make good ads seem brilliant
19 Dec 1997 | by STEFANO HATFIELD
the BBC s Perfect Day (Leagas Delaney) and BMP s Volkswagen work, or last year s Blackcurrant Tango ...
PRIVATE VIEW
12 Dec 1997 | by LARRY BARKER
series Agency: Doner Cardwell Hawkins Writer: Chris Kirk Art director: Ivan Davies Director ...
Marketing Technique: Sales Promotion - In practice/Giving the brand a bit of oompah/In crowded markets, brands need a clear identity Holsten Export has achieved this with its own travelling Bier Fest, which returned to London last week, complete with lede
04 Dec 1997 | by KEN GOFTON
account director Sally Davies - have hardly seen their offices in that time. But they also claim ...
MEDIA CHOICE
28 Nov 1997 | by CLAIRE BEALE
kids love Cartoon Network. The mugging of the event is a sound strategy. Media buyer: Hamish Davis...kids love Cartoon Network. The mugging of the event is a sound strategy. Media buyer: Hamish Davis ...
STOP PRESS
27 Nov 1997 | by DAVID SUMNER SMITH and PATRICK BARRETT
. BBC Worldwide has restructured its UK activities. It has developed three centres of expertise ...
TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
21 Nov 1997 | by WILLIAM HOWELLS
jointly by the BBC and Flextech. The BBC is trying hard to crack the commercial TV market, building...UK Arena is the music and arts channel which forms part of UKTV, a portfolio of channels developed jointly by the BBC and Flextech. The BBC is trying hard to crack the commercial TV market, building on the success of UK Gold with airtime sold to advertisers by the Flextech sales team ...
BDH tipped to gain Mansfield’s smooth beer brand launch
21 Nov 1997 | by JOHN TYLEE
Shafron Davis; but this was reportedly whittled down to BST, BDH and Leagas Shafron during the three ...
PRIVATE VIEW
21 Nov 1997 | by PETER SOUTER
in an ad. The Microsoft ad is a very nice 30-second commercial about Santa being made redundant ... , Channel 5, Sky, cinema Microsoft Project: Home Software Client: Neil Thompson, customer communications group manager Brief: Achieve the seemingly impossible with Microsoft Agency: Euro RSCG Wnek ...
An AMV BBDO advertising supplement: Opinion - How Abbott’s abilities were evident from the first days. David Abbott demonstrated that he knew how to spot a great ad some 20 years ago. He went on to become a respected industry figurehead. By Jeremy
21 Nov 1997 | by JEREMY BULLMORE, a director at WPP
Kenyon and Eckhardt ... to join the small and relatively unknown Mead Davies and Vickers Limited. His ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
