to remove filtersTHIS WEEK’S BIG QUESTION: Who or what represented the best and worst of PR in 1997?
12 Dec 1997 | by POPPY BRECH
, but as we near Christmas their reputations are beginning to head south. Mike Davies ...
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Mellors Reay lands task for health service advice line
19 Dec 1997 | by OUR PARLIAMENTARY CORRESPONDENT
Mellors Reay s roster this summer. The agency beat Delaney Fletcher Bozell and Leagas Shafron Davis to land a campaign to promote a 24-hour telephone advice line run by the National Health Service. Initially, there will be a pounds 350,000 budget to promote three pilot schemes in a ...
PRIVATE VIEW
12 Dec 1997 | by LARRY BARKER
series Agency: Doner Cardwell Hawkins Writer: Chris Kirk Art director: Ivan Davies Director ...
FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads
12 Dec 1997 | by ROBERT GRAY
, and there has been plenty of broadcast media coverage as well, including BBC Radio 4 and 5, Sky News, Business ... , Epsom and Banstead Informer and Epsom and Ewell Herald - together with radio stations BBC Southern ...
FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report
12 Dec 1997 | by MARK HUNTER
was covered on BBC news, ITN and Radio 4 s Today programme. A few weeks later 44 items of media coverage ...
Eurofighter PR first
11 Dec 1997 | by AMANDA RICHARDS
forthcoming BBC Panorama documentary, that the plane has performed badly in trials. Last year, Airbus ...
Political parties fight broadcast curb
05 Dec 1997 | by Our Parliamentary correspondent
to the political parties by the BBC and ITV....The number and length of party political broadcasts (PPBs) would be cut under proposals submitted to the political parties by the BBC and ITV. The broadcasters want to move PPBs from ... . The political parties, which will begin talks with BBC and ITV chiefs in the next few weeks, are expected ...
FOR THE RECORD
05 Dec 1997 | by ALASDAIR REID
to cable operators to counter the threat from its rival, BBC News 24. The idea has been raised with cable operators who are considering dropping Sky News in favour of the BBC s free-to-air cable news ...
CAMPAIGNS: Keeping abreast of the risks of HRT - Crisis Management
05 Dec 1997 | by MARY COWLETT
Radio News urging women not to panic and ITN and BBC TV News ignoring the story. Kolah ...
STOP PRESS
27 Nov 1997 | by DAVID SUMNER SMITH and PATRICK BARRETT
. BBC Worldwide has restructured its UK activities. It has developed three centres of expertise ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
