to remove filtersNBC and Dow Jones venture to establish global media force
12 Dec 1997 | by KAREN YATES
on the assets of NBC, including CNBC and the partnership with Microsoft, MSNBC, as well as Dow Jones s Wall ...
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Mellors Reay lands task for health service advice line
19 Dec 1997 | by OUR PARLIAMENTARY CORRESPONDENT
Mellors Reay s roster this summer. The agency beat Delaney Fletcher Bozell and Leagas Shafron Davis to land a campaign to promote a 24-hour telephone advice line run by the National Health Service. Initially, there will be a pounds 350,000 budget to promote three pilot schemes in a ...
CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality
12 Dec 1997 | by SIMON WALDMAN, the Guardian’s dep
and is best mates with Netscape, and Netscape s sworn rival, Microsoft, which has its own set of programming protocols, Active X, which Microsoft believes will ultimately do the same thing. The result is that you ... . CHANNELS The hype Microsoft s TV-like stations. Interactive, multimedia content only a click away ...
Royal Mail sets sights on e-mail
04 Dec 1997 | by LISA CAMPBELL
Royal Mail is to link up with Microsoft to provide an added-value e-mail service in a bid to fight...Royal Mail is to link up with Microsoft to provide an added-value e-mail service in a bid to fight back against the competing technology. Just last year, the government-owned service insisted that it did not fear the rise of e-mail and would not offer e-mail services. However, Royal ...
CAREERS: Room in IT for the non-techie - With big budgets to spend and increasingly competitive markets to operate in, the technology and telecoms companies are putting more and more emphasis on marketing. Jane Bainbridge reports
04 Dec 1997 | by JANE BAINBRIDGE
There once was a time when a huge gulf separated the techies in anoraks and the brand gurus in marketing. But with brands such as Orange, Microsoft, BT and Intel now enjoying awareness levels similar to Kellogg and Heinz, it seems the IT and telecoms industries have well and truly woken up ...
Marketing Technique: Sales Promotion - State of the art/Youngsters helped to suss out shopping
04 Dec 1997 | by KEN GOFTON
The Office of Fair Trading is launching an unusual interactive CD-ROM. It is intended to give teenagers the low-down on their shopping rights, and is called Shopping Sussed. The interactive game includes footage from BBC TV s Short Change. It sets questions, encourages role play, and asks ...
Tesco comes top for coverage
27 Nov 1997 | by LISA CAMPBELL
deterioration in coverage. The latter scored lowest of all for management issues, while Microsoft ...
TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
21 Nov 1997 | by WILLIAM HOWELLS
jointly by the BBC and Flextech. The BBC is trying hard to crack the commercial TV market, building...UK Arena is the music and arts channel which forms part of UKTV, a portfolio of channels developed jointly by the BBC and Flextech. The BBC is trying hard to crack the commercial TV market, building on the success of UK Gold with airtime sold to advertisers by the Flextech sales team ...
PRIVATE VIEW
21 Nov 1997 | by PETER SOUTER
in an ad. The Microsoft ad is a very nice 30-second commercial about Santa being made redundant ... , Channel 5, Sky, cinema Microsoft Project: Home Software Client: Neil Thompson, customer communications group manager Brief: Achieve the seemingly impossible with Microsoft Agency: Euro RSCG Wnek ...
Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25
20 Nov 1997 | by ROBIN COBB
for Microsoft and Apple, TPD Publishing is emphasising its further services in interactive communications ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
