to remove filtersMEDIA: Telegraph set to clinch Cricket World Cup deal
19 Dec 1998 | by IAN DARBY
. Broadcast rights are split between the BBC and Sky, and the Telegraph hopes to profit from its association ...
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WPP reveals top three UK brands
19 Dec 1998 | by STEVE BELL
BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services...BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services giant WPP. The survey, part of a project called Brandz, reveals that all three appear in the top ten UK brands in terms of brand bonding . The remaining seven places, with the exception ...
EDITORIAL: Why Post Office reforms fail to deliver the goods
19 Dec 1998 | by LISA CAMPBELL
the BBC to the NHS, reform and modernisation are needed to ensure a place in the next millennium ...
CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
18 Dec 1998 | by TERRY HUNT and RAY HOWARD, creative dir
. And then there s a product leaflet. Great envelope, though. Moving on to Microsoft s which side ... continues that intriguing dialectical theme. Haven t we seen that idea used for Microsoft before ... director: Mike Garcia MICROSOFT Brief: Launch Visual Studio 6.0 to developers Agency ...
Ron Leagas returns to lead edge/gmc shop
18 Dec 1998 | by JOHN TYLEE
agency, Leagas Shafron Davis. It links him with the former Euro RSCG creative chiefs, Steve ...
MEDIA HEADLINER: Daily Mail’s top adman looks to reinvigorate Sunday paper - Mike Ironside is relishing his new role at the Mail on Sunday, Anna Griffiths says
18 Dec 1998 | by ANNA GRIFFITHS
- it s a bit like Microsoft Office, but not all the bits are used by all the family. Maybe there s more ...
MEDIA FORUM: How the major media players fared during 1998. Another year over, as John Lennon once put it. But not just any old year for the media business. Next Christmas, your favourite Yuletide singles will come courtesy of all-singing, all-dancing, pi
18 Dec 1998 | by ALASDAIR REID
barrier to the development of the sector as a whole. There is also on-going concern about the BBC ... outperformed the BBC in terms of audience and consolidation on the sales side has been good news. Revenue ...
PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS
17 Dec 1998 | by CONOR DIGNAM
are beginning to question whether Santa s appeal is waning. A TV campaign by Microsoft in December last year ... answer any Christmas wish. Microsoft says the ad was not meant to suggest a serious threat ...
MEDIA: The decor decade - Home interest titles have multiplied in recent years, whether as standalone, TV spin-offs or contract titles Andy Fry reports.
17 Dec 1998 | by ANDY FRY
s Living etc, Gruner s Your Home, Wallpaper (now owned by Time Inc) and the BBC s Good Homes have ... publishes BBC Good Homes and BBC Homes There will be a rationalisation. The market is so competitive ... . Boom factors Publishers cite all sorts of reasons for the pace of the 90s boom. BBC1 and BBC2 ...
MARKETING MIX: BMP DDB Xmas cards trump the lot
17 Dec 1998 | by JANE BAINBRIDGE
at Leagas Shafron Davis recent Christmas party in a pub in London W1. Leagas Shafron Davis? I hear you ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
