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Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

12 Jun 1998 | by IAN DARBY

own communications team of four at the tournament, led by director of public affairs David Davies ...

CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill

17 Apr 1998 | by JEZ ABBOTT

. BBC Breakfast News, GMTV and Radio 1 s Digital Update picked up the story. Games sales ...

CAMPAIGNS - Drivers given star treatment - Financial Services

10 Apr 1998 | by JENNIFER WHITEHEAD

news section. Regional BBC Radio stations all over the country featured the story as did ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

03 Apr 1998 | by MARY COWLETT

in the Express and on the morning of the event, radio interviews ran on BBC Radio 5, LBC and London News ...

CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship

06 Mar 1998 | by LEXIE GODDARD

quote from the BBC s John Motson, who was voted most popular TV commentator. The week before ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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