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MEDIA: BBC’s confusion shows in its own mission message

It was inevitable that the BBC would produce a mission statement for the next century. The only...It was inevitable that the BBC would produce a mission statement for the next century. The only ... of direction. Due to the imposition of its universal licence fee the BBC, more than most, should ... . Yet even by the standards of the mission statement-writing trade, the BBC s 110 words are full ...

NEW MEDIA: MSN shopping service

Microsoft Network (MSN) has introduced the first shopping agony aunt on the net to help shoppers...Microsoft Network (MSN) has introduced the first shopping agony aunt on the net to help shoppers with gift ideas. Vogue s merchandising editor, Alexia Best, will give advice on where to find gifts and bargains, at www.msn.co.uk. ...

MEDIA: Digital boosts media spend

constant. Sian Davies, a director at the Henley Centre, said: We effectively have a Niagara ...

AGENDA: Microsoft’s real trial is trust - As Microsoft’s bitter legal battle

, Microsoft chairman Bill Gates, who is gaining more media coverage as he finds his company in the dock..., it is the second, Microsoft chairman Bill Gates, who is gaining more media coverage as he finds his company ... Clinton s nemesis Monica Lewinsky testified this summer, Microsoft is now facing an anti-trust lawsuit ... Navigator. In addition, Microsoft faces accusations of applying pressure to America On-line (AOL ...

CAMPAIGN INTERACTIVE: PROFILE/RUPERT MILES - Beeb’s smooth operator steers the web outfit through troubled waters. Rupert Miles has skilfully avoided difficulties. But is this winning streak set to falter? John Owen reports

, as for his tendency to avoid those sticky situations, they point to his current job as the head of the BBC ... of Conde Nast than leading Beeb s open-plan, open-necked revolution at BBC TV Centre ... , BBC Worldwide, and the directorate which produces the programmes and therefore the brands with which ...

FOCUS: BROADCAST - Spoilt for new media choice - Television, radio and the internet are becoming ever more compatible making it easier than ever for public relations people to reach a broader audience

With the much publicised arrival of SkyDigital and BBC Digital, broadcasters are promising a new...With the much publicised arrival of SkyDigital and BBC Digital, broadcasters are promising a new ... on Sky One, and integrating internet services such as BBC Online with the digital revolution, is much ... Hill and Ralph Schumacher were broadcast on TV and radio. These ranged from BBC TV and Radios 4 ...

CAMPAIGN INTERACTIVE: INTERNET ADWATCH - Consumers are becoming increasingly happy to use the net to buy goods and services, John Owen says

such as the Telegraph, the BBC, the Sunday Times and Capital Radio, and the occasional specialist site like Money ... pounds 40 7 Microsoft Corp pounds 39 8 Ericsson ...

AOL-Netscape deal set to boost European net growth

portal website. In Europe, the two companies present a credible challenge to Microsoft in both ... in the business sector. The third string to the deal - a tie-up with Microsoft s rival workstation ... s software as well as supply hardware and sign a marketing deal, a move that will create a powerful anti-Microsoft ...

MEDIA: Fantastic journeys - UK travellers are more independent and enjoying exotic trips in greater numbers. Andy Fry looks at how travel media is adapting

US players, Microsoft s Expedia and Travelocity, have launched online booking services in the UK ... on air tickets, cars, hotels and late availability holiday packages. According to Microsoft, 75 ...

Autobytel.com names Grey to ad account

, and ZDTV, the cable network run by Ziff-Davis, which chose the San Francisco office of Foote, Cone ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.