from two other agencies: Evans Hunt Scott and Brann. Since the arrival of Sir Peter Davis ...
. And then there s a product leaflet. Great envelope, though. Moving on to Microsoft s which side ... continues that intriguing dialectical theme. Haven t we seen that idea used for Microsoft before ... director: Mike Garcia MICROSOFT Brief: Launch Visual Studio 6.0 to developers Agency ...
of peaktime audience (7pm-10.30pm) against the BBC to date. However the Christmas and New Year period ...
the idea and immediately picked up on the stunt. It received coverage on BBC, ITN and Channel Four news ...
. The move follows the appointment of Davies Little Cowley Fiddes to mount a direct response national press ... marketing specialist who joined Davies Little as the joint creative director during the summer (Campaign ... of the group with business up 65 per cent on last year. Davies Little will also work on posters ...
The BBC has appointed a consortium made up of three WPP companies, the Post Office subsidiary, SSL...The BBC has appointed a consortium made up of three WPP companies, the Post Office subsidiary, SSL, and Bull Information Systems to collect the television licence fee from next year. Known as Envision, the consortium has been appointed on a seven-year contract which will include a direct ...
Nearly two-thirds of viewers would prefer to see the BBC funded by ads rather than by the licence...Nearly two-thirds of viewers would prefer to see the BBC funded by ads rather than ... that they would be happy for the BBC to scrap the pounds 97 licence fee and take the ad route. John ... are paying too much because of ITV s monopoly. We d like to have some access to advertising on the BBC ...
Philips Lighting has launched a unique direct-response sample campaign. It aims to persuade consumers to respond to an initial door drop by asking them to hang a leaflet on their front door if they want a sample light bulb. The pounds 2.5m campaign by Davies Little Cowley Fiddis ...
Rizla has updated its logo and appointed a new marketing team in a bid to seek more innovative brand extensions. Former Park Lane Tobacco marketer, Ian Forbes-Russell, joins as marketing director, replacing Lisa Davies-Evans, now marketing controller at Rizla s parent company Imperial ...
Davies, sales and marketing director at Alchemetrics. This product also cuts down on the time ... in seconds. The benefits of such a system, according to Davies, include enabling the marketing department ... the criteria until they have the kind of information they need, says Davies. In general, it is beneficial ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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