Search results for Baylay, BBC, Microsoft, Davie

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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

Shafron Davis was no more when it was forced into administrative receivership in March. - Despite ...

Stop Press

Carlton Communications and Granada Media have linked up with Microsoft s WebTV Networks for am ...

BP tops good press ratings

with the largest PR battle on its hands is the BBC which achieved a minus rating of 2,110 following changes ...

INTERNANIONAL: ISSUE - Drugs giants extend the boundaries of pharmaceutical ads/America’s attitude to drug ads could herald a global change, Karen Yates says

, Harry Davies, the chief executive of Leo Burnett s healthcare arm, Life Brands, says firmly ...

REVIEW: Marketing and advertising news in the week’s press

The BBC has appointed a consortium made up of three WPP companies, the Post Office subsidiary, SSL...The BBC has appointed a consortium made up of three WPP companies, the Post Office subsidiary, SSL, and Bull Information Systems to collect the television licence fee from next year. Known as Envision, the consortium has been appointed on a seven-year contract which will include a direct ...

Direct first for Philips Lighting

Philips Lighting has launched a unique direct-response sample campaign. It aims to persuade consumers to respond to an initial door drop by asking them to hang a leaflet on their front door if they want a sample light bulb. The pounds 2.5m campaign by Davies Little Cowley Fiddis ...

MARKETING MIX: That was the week that was

; the Abbey National s Peter Davis is announced as the director general of the new lottery regulatory body ...

Asda reshuffles PR agencies for food and clothes

, George Davies. Lee and Knight have worked for Asda for three years and will also continue ...

MEDIA: Wella to back youth show

in 1993. The separate branding was undertaken to hold off competition from the BBC and convince ...

MARKETING FOCUS: PR - The new retail battleground/Supermarkets are harnessing PR as they battle to become the definitive champions of the consumer. Robert Gray assesses what lies behind the retail charm offensive

even been treated to a BBC docu-soap called Superstore, which ventures behind the aisles at Tesco ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.