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Deepend hires Peter Beech as new managing director

21 Dec 1998

founders and directors to a team of 51 full-time creatives in four years. Its clients include BT, the BBC, Microsoft and Andersen Consulting. ...

Deepend hires Peter Beech as new managing director

21 Dec 1998

founders and directors to a team of 51 full-time creatives in four years. Its clients include BT, the BBC, Microsoft and Andersen Consulting. ...

MEDIA: ITV calls for BBC probe

19 Dec 1998 | by ANNE-MARIE CRAWFORD

ITV has upped the ante in the ongoing debate about the extent of the BBC s commercialism...ITV has upped the ante in the ongoing debate about the extent of the BBC s commercialism by calling for greater investigation into its rival s activities. In a response to the BBC s first mission statement, The BBC Beyond 2000, which defends the current funding formula, Leslie Hill, ITV ...

MEDIA: BBC’s confusion shows in its own mission message

19 Dec 1998 | by RAYMOND SNODDY

It was inevitable that the BBC would produce a mission statement for the next century. The only...It was inevitable that the BBC would produce a mission statement for the next century. The only ... of direction. Due to the imposition of its universal licence fee the BBC, more than most, should ... . Yet even by the standards of the mission statement-writing trade, the BBC s 110 words are full ...

WPP reveals top three UK brands

19 Dec 1998 | by STEVE BELL

BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services...BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services giant WPP. The survey, part of a project called Brandz, reveals that all three appear in the top ten UK brands in terms of brand bonding . The remaining seven places, with the exception ...

NEW MEDIA: MSN shopping service

19 Dec 1998 | by IAN DARBY

Microsoft Network (MSN) has introduced the first shopping agony aunt on the net to help shoppers...Microsoft Network (MSN) has introduced the first shopping agony aunt on the net to help shoppers with gift ideas. Vogue s merchandising editor, Alexia Best, will give advice on where to find gifts and bargains, at www.msn.co.uk. ...

MEDIA: Licensing concerns

19 Dec 1998 | by ANNE-MARIE CRAWFORD

allegations by BBC 2 s Newsnight last week over the Radio Authority s award of the east of England licence....The Commercial Radio Companies Association is writing to Chris Smith, the secretary of state for culture, media and sport, to express concern about the way radio licences are awarded. It follows allegations by BBC 2 s Newsnight last week over the Radio Authority s award of the east of England licence. ...

Pru picks WWAV for pooled pounds 23m direct mail task

19 Dec 1998 | by IAN DARBY

from two other agencies: Evans Hunt Scott and Brann. Since the arrival of Sir Peter Davis ...

MEDIA: Telegraph set to clinch Cricket World Cup deal

19 Dec 1998 | by IAN DARBY

. Broadcast rights are split between the BBC and Sky, and the Telegraph hopes to profit from its association ...

EDITORIAL: Why Post Office reforms fail to deliver the goods

19 Dec 1998 | by LISA CAMPBELL

the BBC to the NHS, reform and modernisation are needed to ensure a place in the next millennium ...

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