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OPINION - Leader - Devolving power is a key challenge for global brands

the business missions of some of the world s biggest companies, from McDonald s to Coca-Cola to Microsoft...Think global, act local. It s one of the most easily-trotted out phrases in marketing. It sums up the business missions of some of the world s biggest companies, from McDonald s to Coca-Cola to Microsoft. But saying the words is a lot easier than delivering on them, and in many ways it s getting ...

OPINION - Branson lottery bid heralds first marketing fight of next century

for the National Lottery, which has seen sales reach a plateau. Peter Davis, the man who ran the previous lottery regulatory body, Oflot, tried to impose just such a ban last time. Davis was prepared to listen and after ...

BORDER LINES: SYDNEY Antipodean arm for August.One

the Commonwealth Bank and Microsoft Australia. Text 100 launched in Australia in 1998....the Commonwealth Bank and Microsoft Australia. Text 100 launched in Australia in 1998. ...

FEATURE: The PR century - Events earlier this century provided the primordial stew that gave birth to the rise of PR. Robert Gray turns back the pages of time to where it all began

. After the GPO, Tallents moved into a PR position at the BBC. He subsequently became the first director ... news on the front page. 1903: Daily Mirror launches. 1922: BBC founded. 1923: First outside broadcast. 1929: First BBC transmission of John Logie Baird s 30-line experimental ...

MEDIA: BRIEFS - Moore is set to replace Murphy at UK Play

UK Play, the joint BBC/Flextech music and comedy channel, has named Myfanwy Moore as its new...UK Play, the joint BBC/Flextech music and comedy channel, has named Myfanwy Moore as its new editor, following the departure of Stuart Murphy in October to be head of programming at BBC Choice (PR ... at the BBC. ...

BORDER LINES: MUNICH - Ketchum wins MSN’s German portal

Ketchum GmbH has been hired to handle media relations and strategic planning for Microsoft...Ketchum GmbH has been hired to handle media relations and strategic planning for Microsoft s German internet portal, MSN.de. The account was reported as up for pitch two months ago (PR Week, 1 October). The account will be headed by Christine Hoeger. It is the biggest name win so far ...

Communication Group takes up Welsh challenge

, Bet Davies. TCG s political, corporate and consumer PR units will all work on the account ... cited by Bet Davies as the reasons for awarding them the account. ...

Corporate PR - PM goes cup in hand to US coffee chain

the headline: The Starbucks stops here, Tony . The story was also featured on Channel 4 and BBC ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

-Kat. 1936 - BBC begins broadcasting. It broadcasts to 400 homes in the London area from Alexandra Palace ... in the UK. 1980 - IBM chooses Microsoft to write the operating system for its new computers ... . 1983 - Breakfast TV launches as BBC Breakfast Time. 1984 - Richard Branson starts Virgin ...

MEDIA: MEDIA BRIEFS - Fact and drama in new BBC schedule

The BBC has unveiled its new winter daytime television programming, with a mix of entertainment...The BBC has unveiled its new winter daytime television programming, with a mix of entertainment, factual and drama programming. Highlights of the schedule include the weekly Classic Cafe, broadcast live from the Royal Opera House, A Family of My Own, which is being produced in partnership ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.