16 Dec 1999
| by ANNE-MARIE CRAWFORD
The BBC is poised to unveil its biggest corporate push since the
high-profile Perfect Day film...The BBC is poised to unveil its biggest corporate push since the
high-profile Perfect Day film was unveiled two years ago.
The drive, which aims to showcase the BBC s comedy credentials, consists ...
campaign
to highlight the range of comic talent associated with the BBC.
The films are due to air ...
16 Dec 1999
| by STEPHEN CHANDLER, an account director a
greetings from Beeb.com arrived in the form of a BBC-themed
advent calender.
The print version ...
the chance to win a
BBC-themed prize.
Click on the window for today s date and up springs a multiple ...
quick call to the BBC press office puts this right. Bazza it seems it
still part of the fold via his ...
10 Dec 1999
| by ANNA GRIFFITHS
BBC Worldwide is producing its first consumer history title next
April with the launch of BBC...BBC Worldwide is producing its first consumer history title next
April with the launch of BBC History Magazine.
The title, which will be produced by the Arts s Radio Times, Arts The grand ...
with the other publications in the BBC s arts and
factual portfolio.
...
10 Dec 1999
| by RICHARD COOK
of the Prince of Wales.
Yet Ledgard has been hired as the new head of marketing at BBC Online,
the most ...
I ll be doing
at the BBC.
The product I m dealing with at the BBC will be radically ...
. And, given the BBC s reputation
for a certain parsimony in its pay, that s probably no bad thing ...
06 Dec 1999
| by JONAH BLOOM
BBC Worldwide is to launch what it claims is the UK s first history
consumer magazine in April...BBC Worldwide is to launch what it claims is the UK s first history
consumer magazine in April. BBC History Magazine will bring history to
life in a contemporary format, according ...
sales target of 70,000. It will establish links with BBC
radio and TV broadcasts such as the History ...
03 Dec 1999
BBC Worldwide, the commercial arm of the BBC, is to launch a consumer history magazine next spring....BBC Worldwide, the commercial arm of the BBC, is to launch a consumer history magazine next spring.
The monthly title, BBC History Magazine, will launch in April and aims to build on the growth in the history books sector, which now top the non fiction market.
Nicholas Brett, director of BBC Worldwide ...
03 Dec 1999
BBC Worldwide, the commercial arm of the BBC, is to launch a consumer history magazine next spring....BBC Worldwide, the commercial arm of the BBC, is to launch a consumer history magazine next spring.
The monthly title, BBC History Magazine, will launch in April and aims to build on the growth in the history books sector, which now top the non fiction market.
Nicholas Brett, director of BBC Worldwide ...
02 Dec 1999
| by ANNE-MARIE CRAWFORD
The BBC has poached a senior marketer from Coca-Cola to fill the
position of head of core brand...The BBC has poached a senior marketer from Coca-Cola to fill the
position of head of core brand ...
in January, and will report directly to BBC public service
marketing director, Sue Farr.
He will be charged with marketing the BBC s core proposition,
encouraging viewers to establish an emotional link ...
02 Dec 1999
WINNER
Client
H P Bulmer
Agency
RPM Live Communications
HIGHLY COMMENDED
Client
Land Rover
Agency
Craik Jones Watson Mitchell Voelkel
26 Nov 1999
| by JOHN TYLEE
The BBC is making its collection of stock film footage - one of the
world s largest - available...The BBC is making its collection of stock film footage - one of the
world s largest - available ...
.
The initiative marks a more proactive approach by the BBC which has
supplied footage for advertising use in the past but has never marketed
the service.
Now, BBC executives want the service operational ...